Australian Frontline Machinery hangs tough on the streets in a new campaign via The Hallway
In 2012, The Hallway was engaged to brand and launch Australian Frontline Machinery – Australia’s retailer of ex-military vehicles. As you would expect from military hardware, these Land Rovers, motorbikes and trucks are designed to be tough; far tougher in fact than ordinary vehicles.
The Hallway and Australian Frontline Machinery are now taking this compelling truth to the streets with a series of suitably tough metal street posters.
Says Simon Lee, The Hallway’s ECD and creative partner: “They are placed within ordinary street poster sites. So while the paper posters around them start to deteriorate, our metal posters remain unscathed – a suitable analogy to our military vehicle’s toughness.”
Says Karen Harrigan, marketing and sales manager, AFM: “These are exciting times for Australian Frontline Machinery, we have a unique product and a rich brand platform which allows us to stretch the boundaries of automotive marketing.”
The AFM Tough Metal Poster campaign was made possible by Revolution 360 – a non-traditional outdoor media and experiential company.
5 Comments
Nice one lads.
This is what happens when creative precedes media – good work.
Tough cars, tough ads. Simple message, simple idea. Like it.
Rad stuff.
Clever. Now I have to convince the wife we need a 3-ton war wagon.