Australian Unity Investments appoints Sense

Australian Unity Investments has awarded its advertising and marketing work to creative agency Sense, after a competitive pitch involving an undisclosed number of local and multinational agencies.

The presentation comprised advertising, direct marketing and digital media solutions. It was the strength of the creative work, based on a solid strategy that won the business, according to Sense director David Whiteside.

Says Whiteside: “We were able to demonstrate our ability to campaign a strong creative concept across multiple customer touchpoints. Each component, from the DM to the print ads and the website, stands on its own as a compelling piece of communication, while also building on the campaign as a whole.”

Says Cassy Bezeruk, head of corporate marketing for AUI: “We were looking for an agency that demonstrated strategic thinking that carried through to brilliant creative, and Sense delivered. It was obvious how much work went into it. We look forward to working with Sense over the coming year.”

Sense will begin work immediately, although a launch date for the campaign is yet to be confirmed.