Award re-brands and launches new website
The AWARD brand andawardonline.com have been given a major overhaul, with a new look thatbetter reflects the individuals that form its membership.
Says Richard Maddocks, Chairmanof AWARD: “It had been a while since the identity had been refreshed andthe committee was keen to find something that was a truer reflection of AWARDand it’s members. The idea was to find something that reflected the communityaspect of who we are and to allude to the fact that AWARD has, and willcontinue to evolve as the industry itself changes.”
Producedby Interbrand, AWARD’s new brand identity is a”living” and fluid ‘A’ logo which reflects the creative community by ensuringeach member is represented by a dot. Controlled by a complex algorithm and by being plugged into the memberdatabase, the logo grows in real time and changes shape as the membershipchanges. This has been extendedthroughout print where the logo appears differently in every execution toexpress that AWARD is always changing and never static.
Chris Maclean, Creative Director, Interbrand, added:”AWARD has been the benchmark body for the advertising industry withinAustralasia and a community of creative individuals. We wanted to build a new brand identity that accuratelymirrored the creative talent AWARD nurtures – and we believe this ‘living’ logoshowcases the spirit of constant creative improvement. Together with Deepend and Digital Press,we have been able to create a cutting-edge identity which has a long andexciting life ahead of it.”
The website and digitalexecution, developed by Deepend, will provide the industry with a showcase ofthe best creative work from the year, but most importantly will promote all ofAWARD’s activities with equal measure.
AWARD is hosting events inSydney and Melbourne tonight to celebrate, with specific details released toAWARD Members already.
32 Comments
With all due respect, the strategy babble above sounds like a Naked PR release and the logo looks like it was done by naked as well.
Another full-flash site that is totally unusable. Try again guys…
There seems to be problems with the dual MADC/AWARD membership. I paid up over a month ago and am not gettin’ any love from AWARD. Any one else have the same issue?
I reckon it looks the business.
Agree 4:27 – I just don’t know why these organisations accept these flash disaster sites. The navigation is just crazy mad with upside-down text. This is just plain silly. Oh look you can also click on the bubbles. This is not a microsite for a brand, it IS the brand site and it needs to allow users to find stuff fast, do what they do and get out. Please re-do this site with a usable interface that people can actually find their way around.
Great stuff… Very original. Huge improvement on the old site.
Does this mean we’ll now see more bang for our buck as opposed to previous years when AWARD seemed to find it rather difficult to explain where the money was being spent?
Yup, same. Joined BAD/AWARD and no love. Thought it was only me.
Ha ha. I clicked on one bubble and it broke my browser. It’s the latest Firefox.
Black text on black background came through next.
Flash only sites should be for rock bands.
BACKWARD
Its ok.
Works in Safari quite well.
Doesn’t seem to work when it comes to the info pages in Firefox.
I preferred he ease of use before, it just feels a little more unnecessarily complex now.
Making a Flash only website in 2009 (without a compelling reason) means you don’t understand the interwebs.#designfail
Hmmm, Adam Horne; just had a look at ur site. I’m afraid I think AWARD do understand. (Sorry, I only have 15 yrs inter-web-digital-design exp): It is and always will be the mix of function over creative and creative over function. AWARD’s balance is good. Navigation is getting there. Interaction is having something to do when you arrive. I had a TACTILE rollover experience the moment I landed. Well done AWARD. Please keep evolving and adding to it.
http://www.youtube.com/watch?v=HrfCixsd2N8&feature=related
SHEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEET! that’s funny 12:16
Actually, I have changed my mind. My landing experience still good, but a lot needs to be done inside the site. You should get Adam Horne to help out, (seriously) because I also went further into his site, and he has done some really good stuff. If you have a compelling rollover, which I think you do, it needs to go somewhere, which I think it doesn’t, (just yet):-)
12:52 nowhere near as funny as this:
http://www.youtube.com/watch?v=5YwHSSed-bc&feature=channel_page
I think it’s pretty cool, ambitious, but it works well. Featuring the work etc is good too.
Agree you don’t get search engine traffic from flash, but in reality the only people potentially using the site will know about AWARD already. They don’t need massive traffic from Jo Public.
11:40AM thank you for your feedback, how many awards have you won?
Who cares? It looks like a website.
Sure is functional. However, considering what it is representing, somewhat ironic this site is not remotely a cyber award winning contender.
However, not sure many other award shows can boast ‘brilliantly innovative’ sites either.
Hey if anyone can think of one, please share it.
Anonymous said:
11:40AM thank you for your feedback, how many awards have you won?
June 11, 2009 3:37 PM
If the above was to me, Mr or Ms Anonymous…(?) (?)-My name was there. Unlike you, I’m not just a number. But, since numbers were what you were after. Counting in from ACAC Productions up to yesterday, the count is round about 120, including One Show and many Golds (and many new content awards that are currency de jour for content with real audiences and not Cannes Scams).. And yourself? No doubt you’ll be bringing back plenty of those little lion things that you gave Al Gore. BTW-When they put your name on those “giveaways” do they put Anonymous.
If you respond to this, I wont be…More awards to win…But take care A:-)
it doesn’t matter how cool a website looks if it has the word ‘online’ in its url. talk about lame…and redundant.
Has anyone else noticed that the call for entries pack went out one day before the early bird price deal ended? Suckers.
i think this would be far more useful:
http://www.awardonlinewebsiteflashrequiredtoviewpleaseupdateyourbrowseranddontsearchforus.org.au.asn.tv.biz.gov.award.victim.of.a.con
Who gives a shit. Save the money on the build and re-launch and charge less for award entry.
10:11pm Hey, it’s more money in designers pockets. No wait. More favours award owes those designers. That’s gotta be worth something, right? No wait…
Is it a website or a fucking Playstation game? Neither, it’s a shitehole!
Won’t win an Award.
Too slow to load. Too tricky. Pretty much sums up what’s wrong with millions of sites.
Designed by a Designer for designers, not readers.
Fuck me. COMMUNICATE!
How hard is it?
‘tactile rollover experience’ – hey, in the stone age we used to get those in bed!
Interbrand. Says it all.
Christ, it’s a NERDFIGHT.
Nerds get back on your post: http://malaysia.answers.yahoo.com/question/index?qid=20080131010337AAOiy32