BMF ECDs Carlos Alija and Laura Sampedro resign to move back to Europe in early 2014
After nearly two years at the agency BMF Sydney husband and wife executive creative directors, Carlos Alija and Laura Sampedro, have resigned to make a move to London.
They will remain in their roles at the agency until January 2014, and until then, it is business as usual whilst BMF seeks to replace them with the search process already underway.
The pair joined from Senora Rushmore, Madrid in early 2012 and before that have worked together in Europe at Publicis and BBDO.
New CEO Dominic Stinton praised their contribution to the agency’s output: “The body of work they have produced over the last two years is incredibly impressive, and they will be missed. We wish them all the best with their move back to Europe. Looking across the agency I am struck by the strength and depth of our talent. I am delighted to have our creative founder Warren Brown closely involved in the business and across the creative departments led by Sydney CD Justin Ruben and Melbourne CD Carlos Funari.”
Says Alija and Sampedro: “We feel very grateful for the opportunity to work in such an exciting market. Over the last two years we’ve been able to contribute to the creative step-change of some of our main clients and produce some world-class ideas. What’s most important is the chance we’ve had to work alongside many talented people, inside and out of BMF, that we now call friends. For the rest of our lives Australia won’t be just another line in our CV’s, but a very special place in our hearts.”
10 Comments
BMF has more exits than the Opera House
new CEO didnt waste much time…that pair did some nice work, agency will really miss them
The ship was sinking, so they got onboard and kept it afloat.
They then wanted to sail the ship into glory, but the rest of the crew said, “no, let’s just keep it moored at the dock. It’s safer that way.” So they got off the ship.
Melbourne CD? Don’t you need a creative department to be a CD? What happened there was an absolute disgrace.
@BMF changes,
Can you honestly say that the work has been better than the work of BMF before they arrived? I’m all for seeking out the best talent, but I used to admire BMF much more than I currently do.
Best work coming out of there. Everything else is a mask.
The agency hasn’t been great since 2009. And the downhill slide just keeps speeding up.
Hey, they don’t want to pay decent money for top creative talent, are very top-heavy structurally (ie wont let the teams have ideas in this case) and far more focused on profit than the work…
What happens then?
Sorry, but they never really got the work even close to what it was in it’s heyday. Ok job on the supermarket stuff though…
There’s a CD in Melbourne?