BMF PUSH LITE WHITE 24/7
February 5 2008, 3:32 pm | | 29 Comments
There are 1,440 minutes in a day which means there are 1,440opportunities to enjoy Lite White. BMF, Sydney brings this simple ideato life in an engaging piece of film that feels very different for amilk ad. View the commercial
29 Comments
Nearly caused me to have an Epileptic seizure
That’s pretty cool. Well done.
I’ve seen this on tv a couple of times the last week and must say I really like it. Well done.
Not sure about driving milk sales, but it’ll definitely drive reported cases of epilepsy!
made me feel a bit ill actually, might stick to soy.
Nice one, good to see something a bit different.
Hardly different……A tired technique first used by Sony back in the 80’s.
It hurts to watch it. Nah.
gondry ad for earthlink….. hmmmmmm
Congratulations BMF. This commercial really has cut-through against the all singing, all dancing productions of late. Refreshing. Well done.
Is it just me, or does any one else think that the BMF crew need to turn down the blog self promotion thing a bit. Yes they do nice work from time to time, but let us just see the work. We are ad people, you don’t have to always sell it to us so hard in a blurb,
BMF doing ads that are a bit ‘different’… Look out- you’ll have the WHOLE CBA account before you know it! Like it though – nice work.
Yep, quite cool.
Director?
MADE ME FEEL SICK TOO! And I love milk. Orange Juice. Enjoy anytime. Coke. Enjoy Anytime. Bread. Enjoy anytime. Water. Enjoy anytime…you get my point.
who the bloody fuck cares if someone in iceland did something similar in 1976?
it does hurt my eyes to watch though.
when the characters are walking it kinda reminds me of samara from the ring.
freaky.
my eyes hurt.
I’m getting real sick of bloody stop motion filming techniques. Can’t we all find another fad to follow?
Dull, dull, dull. Milk is for everyone – not a particularly unique or targetted strategy. It’s just an old film technique with no creative idea. Just the sort of crap clients buy and agencies churn out ‘cos they can’t be bothered to fight back.
“…that feels very different for a milk ad.”
Wow, another mind control press release from BMF. Who writes this shit? I doubt it’s the creatives. ‘Determined to be different’ feels different from a bank ad – doesn’t mean it’s any good so be careful how you spin this to us. Plus the post matching on the milk bottle shot in the fridge is terrible. So to whoever writes this absolute dribble from BMF – stop it. We’re not impressionable 14 year old kids – we know what’s good and what’s not. This is just okay… accept it for what it is.
hmmm. kind of looks like a “special” child threw this thing together. what a dated technique. was this the reason booker got the bullet?
I’m confused and slightly dizzy after seeing that.
I’m amazed Dairy Farmers can afford to add methamphetamine to their milk, but it’s working!
Call me a grumpy old athiest, but I was a bit disturbed by the lyric, “Maybe it’s just the way, that God made me this day”. Seriously, when have you ever heard such an overt religious reference in a product ad? I wonder if a Hillsong loony had anything to do with this.
Seen it on TV. Stands out like dogs balls. Like it.
really poor version of very old technique.
Watched it a couple of times, still struggling to see the idea…. oh that’s right – there isn’t one. Come on guys, surely you can do better.
Probably not as expensive as Peter Gabriel’s ‘Sledgehammer’ either.
Director – Michael Gracey
Production – Prodigy
just watching it made me lactose intolerant.
it’s a bit of fun – the kids seam to love it – the peer industry types do not – so I’d say it works well.
In reference to the quote above: “Seriously, when have you ever heard such an overt religious reference in a product ad? I wonder if a Hillsong loony had anything to do with this.”
-To the “grumpy old atheist” who wrote that ignorant piece of dribble- the song is by the Sydney dance duo PNAU, not a”loony” Hillsong person. Perhaps you should calm down and research more on things before typing up passionate, yet misinformed outbursts..I’m interested in whether you personally know any “loony” Hillsong person, or if you’ve ever attended the church yourself…………………….