BMF set to bring back Solo Man with new campaign launching nationally on February 5
BMF Melbourne is bringing back a famous Australian advertising icon, Solo Man, in a new campaign launching nationally on February 5.
The TV campaign is supported by cinema, outdoor and an extensive online presence including a YouTube channel.
Remembered with fond affection but absent from our screens for over 20 years, the new campaign is a light-hearted take on Solo’s history and shows how the Australian legend began. The campaign heroes the first Solo Man and his discovery of a magical lemon tree that created the original thirst crusher.
“Our aim was to reinstate Solo as the best reward for a big thirsty effort, and we felt there’s no better man to deliver this message than Solo Man,” said Meg Terrill, Solo brand manager. “He’s demonstrated Solo’s thirst crushing powers to generations of Aussie men, so we’re really excited to see this campaign introduce a new chapter in his story.”
Says Dave Klein, executive creative director BMF Melbourne: “I grew up watching Solo Man jump over cliffs, ride wind surfers through the desert and even wrestle crocodiles. Back then he was pretty awesome. Our challenge was to introduce him to a new generation of fans andbring the idea to life of why Solo is the original thirst crusher.”
Agency: BMF Melbourne
Director: Hamish Rothwell
Production Company: Good Oil
Sound & Music: Turning Studios
Post Production: Fin
Media Planning and Buying: Carat
Client: Schweppes
38 Comments
I’m not going to lie… that makes me want a solo.
The giant can is pretty funny. nice one
Holy shit that’s awesome. Love the yellow kayak moment.
All I want to do now is poor a Solo on my head…. Good one guys!
Now that’s an ad.
Got a chuckle from a dried up old fella like me where everything was better in my day. Nice job.
Nice one!
The first good Australian ad this year. Well done.
Love it. Made we smile, which can be hard. Good to see a nice TV spot.
Really really quite good.
Can’t help but think it’s a bit nicer without the song but.
Let’s not loose perspective. THis is the first Australian ad with any money behind it . Still a bit hammy. Could have been better.
Cottee’s listed below would have had money thrown at it, as would have Bruce Hunt’s spot listed last week plus the bad bread spot. This has an idea and a story that flows and actually makes one wonder where the story is going. The execution is not bad either. Well done to all involved. A big budget doesn’t make a good ad.
I’ll buy that for a dollar.
What’s a ‘song but’?
This beats the hell out of that soccer malarchy.
I do love a good ‘loose perspective’
Like it. Nice job.
Nek minnit…
…wins metal.
Have you all gone mad?
It’s crap – what is wrong with you people?
Good narrative to this one.
I wonder where they’ll take Solo Man next?
Nice one BMF!
Top job!
love this new Boags ad
As with the responses to the coles ad, will the agency staff renaming themselves, but keeping the same TOV, just stop …please. This tvc is pretty good, definitely not great, and only compared to the utter crap airing so far this year.
12:35pm
I agree. The dialogue was way over written and the retail offer didn’t need to be repeatedly shouted.
I prefer the stella version of the barrel.
I don’t get it. He chases the barrel like it’s full of gold then proceeds to wash his face with it. Solo must taste like shit cause he doesn’t even try and drink it.
Sorry, but bringing back a famous Australian advertising icon doesn’t make it a good ad. It’s a man chasing a barrel with Solo in it. Oh, and there’s a lemon tree because it’s lemon favoured. Next…
That is fucking poos.
If you run a lot nowadays you drink isotypes not solo. This is just part of the original campaign it hasn’t moved on one bit. At least the football ad had an idea, and an insight. A step back.
I’m not sure that rebooting old franchises is that original, or that it gets weird enough, but it is still pretty cool. It would have been even better if the track had sounded like the same era as the pics.
The bit that stuffs it a bit is the barrel has a solid wood lid at the start and then a ring pull opener thingy at the end. Ruins the magic. I like the canoe cameo though.
Really loved it… I had a genuine laugh. Its light hearted and doesn’t take itself too seriously. It cleverly brings back a real aussie icon without feeling like rehashed content…and does it well. I can’t believe people even comment about it being good because of the the budget…. its not hard to pick the agency folk that cant wrangle their client to pull out a decent budget… So sorry that your last 10 ads were shot on a 5D…. wingers. So much jealousy in this industry. I thought it was great! well done.
Lower on the fizz,so you can slam it down fast. That’s why Solo kicked carbonated drinks out of the park.Now we have an idiot chasing a barrel of natural lemon juice.Nobody could take The Solo positioning but of course there will always be a new marketing director or agency that will piss it away.(VB painfully learnt that lesson).
Bring back the guy in the fan-propelled yacht/ kayak thingy.
Wow, what a huge surprise!! BMF decides to reboot an old campaign rather than coming up with something new and fresh. BMF consistently pushes out outdated and unoriginal work. Keep up the bad work. guys!
To reason:
Lose (as in lost) is spelled as written; ‘lose’.
Loose (as in not tight) is spelled as written.
Really nice piece of work. Well done to all involved.