Bob Mackintosh joins R/GA as regional VP ECD APAC; Rob Chalmers promoted to joint-ECD role
R/GA has today announced a number of key creative appointments including Bob Mackintosh in the role of VP executive creative director, APAC. He will be based at R/GA Sydney in the newly-created role, which will also include creative stewardship of R/GA’s Singapore, Shanghai and Tokyo offices.
The multi-award-winning Mackintosh spent 11 years at Host Sydney before departing in November last year. Most recently Mackintosh was ECD, overseeing celebrated campaigns for Air New Zealand, Coca-Cola, LEGO, Pizza Hut, IKEA and Virgin Mobile. His work has been recognised by global and local competitions including Cannes Lions, One Show, D&AD and AWARD, where he’s also served as a judge. Prior to Host, Mackintosh was digital creative director of Tequila / TBWA Sydney, overseeing global campaigns for New Line Cinema, Nissan, Absolut and Sony Playstation.
Says Jim Moffatt, EVP, managing director APAC: “Bob epitomises the R/GA ethos – passionate about technology and storytelling in equal measure, and synonymous with work that brings the two together. He is the name consistently behind campaigns that create culture, rather than borrowing from it.”
Says Mackintosh: “Many network agencies talk the talk when it comes to being connected, but R/GA walks the walk. No politics. No bullshit. Just a collective desire to produce great work. The job is to build on this, and nurture a regional creative culture that’s as modern and dynamic as the region itself – one that’s equipped to serve the complex problems our clients face, with the sort of work R/GA is famous for. I’m thrilled to be working with the many talented people across the region to achieve just that.”
CD experience design, Robert Chalmers (left), has also been promoted to the role of joint-ECD of R/GA Sydney, leading its multidisciplinary creative teams with fellow ECD, Hamish Stewart.
Says Rebecca Bezzina, VP managing director, R/GA Sydney: “Rob’s been instrumental to the growth and success we’ve experienced in the last two years. He has a wealth of experience and depth of systematic thinking that speaks for itself and is the perfect complement to Hamish’s outstanding craftsmanship and storytelling ability.”
Says Chalmers: “Our clients are facing disruptions forcing them to reevaluate the type of work they need, so now more than ever they are seeking ideas at the intersection of communication and experiences. Working alongside Hamish is an opportunity to deliver that through the diversity of ideas R/GA is known for – work which serves both the consumer and business needs in a meaningful way and leaves a lasting impression.”
The announcement follows a period of concerted business growth and creative success for R/GA in APAC, including the recent opening of a Tokyo office and multiple wins at D&AD, ADC, AWARD, the Webby and Shorty Awards.
21 Comments
Bob, you are a fucking legend – and the best CD I ever had.
R/GA are super lucky to have you
xx
Congrats Bob awesome news.
Nice one, Bobbles. Good to see you back in the business. Best of luck mate.
Had the pleasure of recording with Bob in England just before the world cup. Super creative and also very, very, strong. Congratulations on the new job.
Great hire.
Nice one Bobby.
The VP ECD APAC of RGA.
Powerful acronyms for a powerful man.
Congrats, Big Bob!
There aren’t many people that would be right for this job so I think Rob is the obvious choice. In a good way. In hindsight he was always the one they were going to hire.
Well done Bob, congrats! Your enviable recent pan-Asian newsfeed all makes sense now…
well done Bob. It’s a pleasure seeing you go from strength to strength
Congratulations R/GA. You’ve got yourself some gold in Bob!
Boom Bob.
Boom.
Congrats Bob!! Great News.
Good job for a good dude.
Congratulations Bob.
Sooo good! Great news
Very happy for both parties. Big Win win.
Congrats, Bob!
How lucky are RGA? Can’t wait to see the awesomeness! Congrats Bob.
Congrats Rob! I heard you once built a working prototype in 3 days!? Madness!!!
Super talented and a nice person. Great move