Bobbi Gassy’s new consultancy creates print campaign for Nuske: *Basketcase not included
January 17 2011, 2:05 pm | | 29 Comments
This is a print campaign created by Bobbi Gassy’s new Sydney consultancy for Nuske Beach Cruisers. The headline is simply: *Basketcase not included.
29 Comments
hey?
Very nice…
Poor creative and retouching.
Am I missing something here? This is terrible.
Is this by the same guy people were lauding in that earlier post?
When you have to do the work yourself, suddenly you don’t look so hip.
Is this a mockup or the finished ad?
This is just a comp, not the finished ad.
Stylin’ Bike!
Love the bike.
Basketcase not included? Haha. Lame.
What is a comp doing here at campaignbrief?
This is truly a bobbi’s idea of funny which usually involves bad puns. Assuming that it is funny, this idea still has no substance to sell bikes.
Next.
This is a DPS right?
In which case what the the logo on the bike’s frame doing running through the gutter of the page?
Does anybody give a shit about standards anymore?
Honestly…
“Bobbi’s a genius”
– Rob Belgiovani,
BWM creative chairman
CB, Friday 14, January 2011
I’ve nothing against Bobbi, I’m sure he’s a fantastic guy, but let’s be honest – if this is the work of a genius, god help those non-geniuses out there.
I’ve worked in the advertising long enough to know there isn’t a single genius in this entire industry. I love the game, I love the industry, but I also know and understand it well enough, to know that people simply use the expression “genius” in hope that other’s might one day refer to them in the same glowing light.
I challenge anyone to name a single person who’s ever worked in advertising in all of history who is honestly a genius. Bill Bernbach? Give me a break, the guy was a shrewd business man with the gift of the gab who happened to be a bloody good writer. Anyone else?
And no Rob, you’re not a genius either.
Crap
Come on Bobbi show us your A Game.
Work like this spoils the retouching industry.
Creatively the idea is not funny, not dangerous and poorly executed
The old KesselsKrammer asterisks trick. YAWN!
Bobby when Rob touches you on the shoulder and gives you the genius
status living it down could take some time.
Nice looking ad.
F..ck the knockers.
I reckon Theodore Geisel was a genius. Worked in advertising for a bit, then turned his hand to children’s books. Wrote under the pen-name of Dr. Suess.
Peter Carey, great novelist. Worked in advertising for a fair while, even had an agency with his name above the door. Genius? He’d be pretty bloody close.
I think George Lois was a genius.
But you’re right. People use words like ‘great’ and ‘genius’ all too often, when what they really mean is ‘very good’ and ‘talented’.
Ernest Hemingway and Andy Warhol both worked in advertising. They didn’t stick around very long though.
Not sure if Salman Rushdie could be called a genius, but you will find his name in some old D&AD annuals…
This work is shite. And it doesnt take a genius to realise that you shouldnt post it on the blog – unless you actually think its good. In which case, Genius you most certainly are not.
How does listing a bunch of brilliant novelists who once worked in advertising (a long time ago) prove that there are geniuses in advertising?
The same ad TWICE??
Expect:
1) A whole bunch of ads with products transformed into body parts or vice versa: especially naughty-bit body parts.
2) Lots of images of sexual bondage and cross-dressing. Guys breaking free from chains, that sort of thing.
The above are regardless of product, so they all look the same.
3) An avalanche of self-publicity, spearheaded by saturation bombing Lurzer’s Archive – or anywhere else the bar is set so low that anything slightly stylish can get in even without an idea – with every damn thing he ever runs.
It’s got Bobbi Gassey’s name written all over it.
Bobbi Gassy was the man from 1990-2000… sadly like other things in life, the last 10 years have been unkind to him.