Bonds encourages Aussies to let their light shine in festive campaign via Leo Burnett, Melbourne
November 21 2017, 11:04 am | | 9 Comments
Bonds is encouraging Aussies to let their light shine in the underwear brand’s sparkly new festive season campaign via Leo Burnett, Melbourne.
Exploding with colour and sound, this projection light show brings to life Bonds’ red-hot new Christmas range with gifts guaranteed to make Aussies merry.
9 Comments
Really clever use of lighting effects – this looks awesome!
Wow. An incredibly poor choice of music. Play it on mute with something not so lame on your spotify or whatever and it’s actually not bad. Not great – but not bad.
What ‘s wrong with the COMFORT strategy for Bonds?
Agree that the choice in music was poor.
but nicely made nonetheless
For reals? The music track is killer. Haven’t stopped listening to it since I watched this. Also nice to see some diversity. Loved it.
Why no credits?
This is cool. Looks like the projections were done for real in camera – nice one.
I’ve worked on a lot of fashion brands over the years. This may not be back to the good old days of roller skates and kaleidoscopes. But it’s incredibly close. Nice.
While a few Leo’s commenters try to defend this hard baked turd, let me be the voice or reason.
This is shit.
Like old Bonds ads but without the charm. We all moved on from dancing girls and boys many years ago. In a cluttered Christmas market this ain’t going to cut it. Forgettable, unimaginative and safe. Shame.