BWM and HardHat Digital create Leggo’s personalised love songs for Valentine’s Day
Leggo’s, via BWM and Hard Hat Digital, is helping its Facebook fans share the love this Valentine’s Day with free, personlised love songs.
The songs will be be written, recorded and delivered just in time for Valentine’s Day by Leggo’s handsome, charming crooner.
All fans need to do is jump on the Leggo’s Australia Facebook page, answer a couple of quick questions to get the crooner started, then sit back and relax, knowing that Valentine’s Day is covered. On Feb 14, thousands of personalised love songs will bedelivered to inboxes across the country for fans to share with their better halves.
Leggo’s senior brand manager Kate Murphy sees the campaign as the perfect way tobring the overriding Pasta Loves Leggo’s campaign to life in a uniquely social way.
Says Murphy: “Leggo’s Personalised Lovesongs is a fun way for us to share the love on Valentine’s Day and ties in beautifully to the warmth and romance that is at the heart of thiscampaign. The collaboration between BWM and HardHat has seen the campaign evolve from a great concept into a special and memorable way for us to interact with ourconsumers.”
Leggo’s Personalised Love Songs is the first digital campaign to be released since the
brand appointed BWM and HardHat Digital in late 2011.
Client: Leggo’s
Agencies: BWM and HardHat Digital
8 Comments
Sadly once again we show we have the ideas just not the ability to really pull it off. And once again someone else has done it better and without the need to have to like the brand to interact with it.
To see what it could have been —-> http://www.facebook.com/heineken?sk=app_137291299679912
Why cast such an average sounding clown?
Sorry who would wants love song from leggoes? No one will do this
Like most crap that comes from digital agencies
“Here’s a cool solution we’ve seen before….now let’s apply it to your brief”
and because it’s digital, they’ve got the enduring response: “oh you just don’t get it”
Gotsa to say, 3:56 is 100% right.
The bar in the digital world for working hard to find a new idea, and avoiding chartered territory like the plague (esp. stuff that’s, yknow, really well known) is really, really low.
BWM thinks their shit smells like roses
mmm I love roses
Concept similar to this already covered off in Australia before too.
Boags St George & AJF I think have already been in this space.
For Valentines Day too and no facebook tomfoolery was required.