CAMPAIGN BRIEF AGENCY OF THE YEAR AUSTRALIA + NZ: DDB DOES THE DOUBLE
DDB has won Campaign Brief Agency of the Year on both sides of the Tasman with both Sydney and Auckland putting in a stellar effort in 2007 resulting in a great range of work across a multitude of clients. Work that will probably go on to win awards this year, if not already done so in 2007.
Says Marty O’Halloran, chairman and CEO, Australia and New Zealand: “While I have great Managing Directors in both Sydney (Chris Brown) and Auckland (Sandy Moore), both Toby (Talbot) and Matt (Eastwood) report directly to me. Creativity is one of my passions and this is a strong signal to the network that creative excellence is DDB’s number one focus. Too many CEO’s focus on profit at the expense of the creative product. We deliberately focus on creative over and above profit. Maybe that’s why we are so profitable!”
Says Matt Eastwood, ECD of DDB Australia: “It’s extremely exciting to win Agency of the Year in both Australia and New Zealand. Ever since both Toby and I arrived at DDB, we’ve tried to focus on nothing but the work. Walk the walk, if you will. Each of us quietly went about rebuilding our departments, with a renewed focus on award-winning work. And it paid off. In Sydney, the team is incredible. Each and every one of the creative department contributed to this win. But there’s no secret, they simply worked incredibly hard, totally dedicated to the quality of our output. I’m very proud.”
Adds DDB New Zealand executive CD, Toby Talbot: “It’s been a real yearof transition for DDB. If you’d asked me who was going to win Agency ofthe Year when I started at the end of January last year, I wouldn’thave picked us to be honest. We still had a long way to go. But we wonLotteries, we hired some great new people and we became a much tighter,more focused agency. All the shit we copped on the NZCC Blog really helpedtoo. Deep down, we’ve all been determined to prove those anonymoustossers wrong.
“But I guess if I was going to put it down to one thing it would haveto be Marty. Matt and I owe him a huge gratitude for supporting allthe changes we’ve made and making stuff happen fast. If there’s anyonewho’s more excited about winning AOY than Matt and I, it would be him.Marty just loves creativity and understands how important it is to anagency’s culture. You can’t ask for more than that in a boss.”
The same AOY issue also includes the annual Agency Creativity/Billings Charts (better known as the Hot+Cold Charts) for Australia and New Zealand.
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32 Comments
Really Michael – your attention to detail is shocking. This table is a total farce. Droga5 already there? They’ve hardly opened their doors. On the other end of the scale Bush Aitkens went out of business years ago. If you are going to compile this index then get your facts straight.
Best looking creative department in the business.
You guys are HOT!
Well Done DDB! Funny how some twats get ‘well pissed off’ with your success!
Droga5 is there on the chart as they exist as an agency. As with all start ups such as BMF, Whyin Lawrence, BWM, Lowe Hunt, etc, over the years I have given them a position based on size and rep of the partners. What happens to the position of D5 on next year’s chart is now up to them.
Bush Atkins do still exist, at 76a Burns Road, Wahroonga. Dial 8003 3838 or contact: michael.atkins@bushatkins.com.au
1.16, who’s the hottest?
Well done Backy
DDBoom!
If that is their creative department, it would be good to see some more females in it. Just saying.
I actually quite like the fact that there are lots of hot looking boys in the creative dept of DDB.
congrats downing.
=)
DDB are doing it well. A good mix of moneyspinning but dull client work and stuff that’s clearly done for shows with agency financial backing (tonka, hubba bubba, bike stuff, napcan).
An intelligent approach to making both money and metal.
Where’s Goodby on the chart, Lynchy?
DDB Sydney and NZ!
What about the great work Andrew and his team have been doing for years in Melbourne. Bloody hell. Credit where credit is due and all that…
This is shit Lynchy. Why do you insist on your list being so Sydney & Melbourne centric? What about shops like Cummins Nitro Brisbane that would seem to be pretty hot right now?
Biggest rise goes to Love.
Well done Skip!
4.37 Are you MAD! Great effort by sydney and aukland (well done Marty) but DDB Melbourne should really be in brissie.
How can a chart that is meant to be about who’s hot and not only talk about agencies that make TV ads (as oppossed to digital, experiential and other specialists). TV advertising by comparison to these other mediums is getting very cold indeed.
Hold on for as long as you can boys, as they say – ‘the times they are a changing……..”
6:25pm.
Saucer of milk anonymous one?
JWT melbourne!!! what the hell have they done to be hotter than an agency like mojo melbourne? wait, must be all that award winning work they’re doing on kraft… yeah, that must be it.
Jay
Are you thinning on top?
congratulations on being part of a winning unit.
Hardwood, Roger.
Lynchy, you have always given the good startups credit and left them to prove themselves. 1.06pm do you really think Droga5 will not be in that same position or better next year? This is exciting for creativity in Australia and good on Lynchy for encouraging it.
goddamn! jwt sydney.
nice moves fuckers.
Not a good angle for you Simon J.
So who’s the sperm for the firm then?! I like the hottie on the left at the back, hands in his pockets, blue sneakers. HHHHHHHHHHHOT!!!
*thinks* “Gee, Marty O’Halloran is such a champion for creativity, I better vote for him for the Award Committee.”
Online advertising is predicted to grow an average 17% each year from 2008-12, while digital advertising growth is expected to experience advertising growth rates of 20% per year.
But hey…print, ambient and TV all the way
That guy up the front on the far right is an absolute hotty. The one in the white jumper – Gimme a piece!
His name is Fabio.
It’s great to see the creative department of DDB selling their looks on the blog.
TBWA Auckland won 2 Grand Prixs at Cannes.
DDB won a bronze.
Can someone please explain to me the criteria for Agency of the year.
The two Grand Prix (Adidas ‘Bonded by Blood’ and Pago ‘Digital Wallet’) won by TBWA\Whybin, Auckland last year was for work created in 2006, not 2007. In 2006 Saatchi & Saatchi, Auckland won the title based on a much greater range of work across all their clients.
do all you advertising people just think about awards? how about making some adds that sell product….or is that to much to ask for