Canon’s The Lab puts photographers in a blank room in the fourth video via Leo Burnett Sydney
Mental blanks are common place for creatives – especially when inspiration is low and ideas are sparse. So what can six photographers do when they are challenged to undertake a creative photo shoot in an entirely blank room?
Canon Australia is today excited to unveil the results of BLANK, the fourth creative experiment video from The Lab – Canon’s new content series via Leo Burnett Sydney, designed to help photographers shift their creative thinking behind the lens.
In this video, Canon challenges six photographers to think their way out of a creative freeze by literally placing them in a visual representation of a mind blank. That is, leaving the photographers in a completely empty white studio and tasking them to create beautiful and compelling images in just 30 minutes.
That’s right, they have to find something creative in a space that contains literally nothing. The results of the BLANK experience proves that creatives who look at situations differently can create unexpected and rewarding work (with some hilarious moments along the way).
The launch of BLANK follows the unprecedented reception of Canon Australia’s first video, titled ‘Decoy’, ‘Evolution’ and ‘Mindframe’ directed by Chris Ireland, Pool Collective.
Leo Burnett
Vince Lagana – ECD
Grant MacAloon – ECD
Kieran Ots – Creative Director
Dave Varney – Senior Art Director
Stuart Tobin – Art Director
Bjoern Ingenleuf – Copywriter
Producer – Adrian Jung
Jonny Bucknall – Group Business Director
Laura Dowling – Senior Business Director
Laura Cervin – Business Manager
Lisa Burprich – Senior Brand & Communications Strategist
Canon
Jason McLean – Director – Canon Consumer Imaging at Canon Australia
Chris Macleod – Manager – Professional Marketing
Kate Guaran – Senior Manager – Consumer Marketing
Production Company
Production Company – The Pool Collective
Director/Mentor – Chris Ireland
Executive Producer – Cameron Gray
Production Manager – Petrea Lambert
Producer – Emma de Teliga
Producer (Post Production) – Melissa Scurry
Post Production: Heckler
Editor: Edward Copestick
Sound & Mix: Nylon Studios
2 Comments
I really like this series. I’m not a photographer (well, not a good one) but really appreciate those who are. These videos have a great balance of emotion, engagement and product. Nice.
Well done Canon and Leo Burnett Sydney on such a great concept! Sometimes we as photographers are given jobs that are nearly as hard as this 🙂
Would of loved to see them use the space to create more images of the “nothing” than trying to put things in the frame. Use of the negative space could of been interesting?