Canon’s The Lab unveils second video ‘Evolution’ in latest content series via Leo Burnett Sydney
Canon Australia is unleashing ‘Evolution’, the second video from The Lab – Canon’s new marketing campaign and content series via Leo Burnett Sydney, designed to help photographers shift their creative thinking behind the lens.
In this video, Canon challenges photographers to think outside the box when approaching a subject, no matter how exciting or mundane it is. To prove that inspiration can be found everywhere, Canon gave six photographers everyday objects and one simple rule: Nobody shoots the same photo twice.
The director, Chris Ireland, pushed the photographers to their limits, not allowing them to step down until they had completely reimaged the object.
The launch of Evolution follows the unprecedented reception of Canon Australia’s first video (it received over 3.6 million views in just two weeks), titled ‘Decoy’, and is the second in a six part series of photography experiments – three videos of which are being published – highlighting Canon’s shifting focus into branded content.
Leo Burnett
Vince Lagana – ECD
Grant MacAloon – ECD
Kieran Ots – Creative Director
Dave Varney – Senior Art Director
Stuart Tobin – Art Director
Bjoern Ingenleuf – Copywriter
Producer – Adrian Jung
Jonny Bucknall – Group Business Director
Laura Dowling – Senior Business Director
Laura Cervin – Business Manager
Canon
Jason McLean – Director – Canon Consumer Imaging at Canon Australia
Chris Macleod – Manager – Professional Marketing
Kate Guaran – Senior Manager – Consumer Marketing
Production Company
Production Company – The Pool Collective
Director/Mentor – Chris Ireland
Executive Producer – Cameron Gray
Producer – Petrea Lambert
Producer – Emma de Teliga
Producer – Melissa Scurry
2 Comments
Not really sure what the point was?
… ah ha … ??