Captain Risky rides again in Budget Direct Car & Home Insurance’s new spot via 303Lowe, Sydney
Captain Risky is back and more risky than ever in this new daredevil stunt for Budget Direct Car & Home Insurance created by 303Lowe Sydney, following his launch in January this year.
The ad continues to build on the fact that Budget Direct doesn’t insure Captain Risky to keep prices low, by showcasing that they have been awarded the prestigious 2015 Money magazine Insurer of the Year Award.
In the new execution, Captain Risky is so impressed that Budget Direct has won the award that he tries to outdo them – with risky consequences.
Says Jonathan Kerr, director, marketing & digital, Budget Direct: “Budget Direct being named Money magazine’s Insurer of the Year 2015 is a huge endorsement of the value that we deliver to our customers. I can see why Captain Risky has thrown down the gauntlet in his latest stunt.”
Advertiser: Budget Direct
Director,Marketing & Digital: Jonathan Kerr
General Manager, Marketing & Digital – Customer Acquisition & Partnerships: Paul Duggan
Campaign Manager, Marketing & Digital: Jenni Osborne
Agency: 303Lowe Sydney
ECD: Richard Morgan
Copywriter: Sean Larkin
Art Director: Adam Whitehead
Agency Producer: Louise Reimnitz
Head of Business Management: Tony Dunseath
Business Director: James Lammert
Producers: Goodoil Films
Director: Hamish Rothwell
Executive Producer: Sam Long
DoP: Crighton Bone
VFX & Supervisor: Colin Renshaw (ALT VFX)
Editor: Peter Sciberras (Method Studios)
Sound Engineer: Myles Lowe (Song Zu)
14 Comments
I thought I didn’t like these – but now I do. Laughed out loud when Capt’n got caught in the banner.
funny.
classy followup
I thought I didn’t like these too. And I still don’t.
The executions are OK, but the strategy and overall idea just don’t work.
Nice use of budget though.
not a customer but id just be thinking.. if they really wanted to give me budget insurance wouldnt they do cheaper ads?
captain obvious…
Hey look my movie got turned into an ad. And you even cast a guy that looks like me.
This is great, taken these ads to another level.
A great strategy, well executed. Get over it.
This latest round of this idea is far better than the last. Actually feels dangerous and risky.
That’s the worst attempt at an American accent I’ve heard in years. Guess it fits in when the whole thing is hammy as fuck
Good. Funny. Jealous.
Surely Major Risk would have been a better rank and name?
nah