Chris Hemsworth stars in latest Foxtel ‘Make It Yours’ campaign via Whybin\TBWA, Sydney
Foxtel’s creative platform ‘Make It Yours’ continues in July with new activity across media that includes a starring role by movie superstar Chris Hemsworth as you’ve never seen him before.
Conceived by Whybin\TBWA Sydney, produced with Foxtel’s Felix, and shot by Finch’s Nick Ball, the activity spans cinema, TV, online video, dynamic digital, Facebook ‘canvas’ units, digital out-of-home, radio and national press. The campaign with Chris Hemsworth launched yesterday online and on televisions across Australia. In the six spots we see Chris enjoying Foxtel Movies on his TV, laptop and tablet around the house.
The campaign showcases the differentiating benefits for customers of Foxtel, including the ability to stream from over 1,200 of the hottest movies on demand, anytime you want, and the best choice in new drama, lifestyle shows and complete seasons to suit everyone. The campaign digs deep to entertain us with the real ways people watch their favourite shows and movies.
Says Rob Farmer, Foxtel Director of Content Marketing: “After a big impact with the launch of this creative platform to customers earlier in the year, anchored around the return of big shows like Game of Thrones, Girls and Wentworth, it’s great to see the ‘Make It Yours’ campaign now evolve to embrace Foxtel’s other points of difference with a focus on movies. We’re excited to share these original spots with Australia as they feature a candid Chris Hemsworth relaxing at home with his Foxtel.”
13 Comments
https://www.youtube.com/watch?v=BP5QZNhGsF4
…Enjoyed that. Nicely done.
I like it.
classic Nick
teeeheheheheheheheheheheh
Um ..yeeeah?!!?
Does it look like he’s masturbating over himself to…anyone?
that includes The Avengers movies
Umm…. no? Unless you’re talking about celebrities in ads, then sure, its not original.
I’ll break it down for you – Kevin Bacon plays a fan obsessed with Kevin Bacon. Chris Hemsworth plays himself.
It’s very original, and very Australian. Well done Foxtel for finally making an idea.
Again, Australia wastes a golden opportunity to best make use of Big Hollywood Names in Advertising. So many times agencies and clients have secured Huge International Actors for Campaigns (people like Dustin Hoffman, Bob Geldof, John Cleese, Arnold Schwarzenegger and more) and never use them to their full potential.
Maybe one day we’ll take the lead from how Great American and English Campaigns do it so well.
Can anyone tell me who the builder of the house is?
Fabulous house style casting for Chris’s personality
Please share the house address, builder or home beautiful photos!!!!
Anyone know the house builder, design, or address PLEASE!?