Communications Council to facilitate a two day interactive workshop for healthcare clients
The Communications Council is running a two-day interactive workshop for healthcare clients designed to give them the skills and knowledge needed to work successfully with their marketing communications agency.
The course, designed for brand managers of all levels, covers the why, what and how of working with an advertising agency, and will take participants from the pitching process through to writing good briefs, to managing the digital component of a successful healthcare strategy.
Phil Brown (pictured) consultant, and most recently, creative director of CJB, Sydney, will be facilitating the workshop. Says Brown: “This course will equip you with the knowledge and skills needed to leverage an effective working relationship from your agency with a view to creating and delivering successful business results together.”
Confirmed speakers for the workshop are Julie Dang from Julie Dang Research who will speak about the creative component of campaigns, David Cheeseman from Fox Media, who will present case studies and cover the importance of media and audience in designing communications as well as Sue Hollis, consultant planner, on the role of planning.
Date: Friday 15 October and 22nd October, 2010
Venue: to be announced
Book here
1 Comment
Nice move on position Phil.
It is most most definitely needed. Good luck.