Coopers Pale Ale responds to Canadian Club Whiskey billboard with new billboard via kwp!
November 15 2013, 11:14 am | | 7 Comments
Coopers Pale Ale has recently responded to Canadian Club Whiskey’s ‘Over Beer?’ billboard which has recently popped up directly opposite its Coopers Pale Ale billboard on Hindley Street in Adelaide.
The suitably cheeky new billboard reads “If You’re ‘Over Beer’, You’re Drinking The Wrong One.
7 Comments
Suitably cheeky, or suitably lazy.
One billboard stands out and the other is dull.
Some of the Canadian Club work hasn’t set the world on fire in my opinion but kudos to them for being able to consistently deliver different great ideas off a strong insight and sound strategy while ramming home a consistent message.
Love it.
should have been next to one another or at least at the same location where the Canadian Club poster was immediately after it was pulled down. You don’t get the connection otherwise.
brilliant
over ideas
Reasonable effort.
For me, that’s a win for CC.