CrownBet offers punters a better way to wager in its newly launched campaign via The Monkeys
Demonstrating to Australian punters that when you select CrownBet you’re choosing a more superior punting experience, the online betting platform has released ‘Better Way to Wager’ campaign via The Monkeys, Melbourne.
The integrated campaign emphasises CrownBet’s ability to offer punters access to a world of premium rewards, and a world-class and more sophisticated digital product experience.
Directed by Ben Gregor through FINCH, the campaign stars Aussie actress Nicky Whelan and cricket legend Ricky Ponting and is set to run this month across broadcast, digital, press and outdoor.
Says Ed Owens, chief marketing officer, CrownBet: “CrownBet is setting a new tone and standard in Australian betting and we are ultimately passionate about giving our customers a better way to wager. We hope this campaign will get the whole country excited about a more premium punting experience.”
Client: CrownBet
CMO: Ed Owens
Head of Offline Marketing: Anna Cahill
Brand Marketing Manager: Carina Healy
Agency: The Monkeys
CEO / Founder: Mark Green
Managing Director: Matt Michael
Creative Director: Grant Rutherford
Copywriter: Tim Pashen
Art Director: Scott Zuliani
Creative: Hugh Gurney
Creative: Chelsea Parks
Head of Broadcast: Thea Carone
Senior Broadcast Producer: Christina Wilmot
Senior Integrated Producer: Sally Lankshear
Executive Planning Director / Partner: Fabio Buresti
Strategic Planner: Charlotte Marshall
Digital Planner: Tim Smith
Business Director: Kat Kelly
Senior Content Director: Rebecca Tearle
Content Director: Veronique Proulx
Senior Content Manager: Demi Nielsen
Media Agency: Twenty3
Managing Director: Michael Leeds
Account Director: Maurice Smarrelli
Account Manager: Michelle Hartley
Production Company: FINCH
Director: Ben Gregor
Executive Producer: Corey Esse
Producer: Catherine Anderson
DOP: Crighton Bone
Editor: Brendan Jenkins
Post Producer: Kent Boswell
Head of VFX: Andy Timms
VFX: Finch VFX
Colourist: Scott Maclean
Production Designer: Nicki Gardiner
Sound: Song Zu
Music: Ramesh Sathiah
Sound Design: Simon Kane
Casting: Peta Einberg
Photography:
Photographer: Chris Budgeon
Executive Producer: Adrian Appel
22 Comments
This is horrific. The worst direction I’ve seen in a commercial for a long time.
Best thing about this is the wetsuit suit.
So bad!!
Huh?
Three stinkers in a row from the monkeys!!!
To know this is a waffling, overly complicated, piece of crap.
Another one the new ‘creative’ CMO at NRMA should take a look at.Feeling nervous Mr Smart?
Hard to know how/why that nipple slipped through the offline, online and final approval process. Hardly subliminal.
It’ll work its tights off
Made for Ed.
All I see is Cadbury purple.
This Ad is a thousand times better than those Ricking Ponting ads… This ad works and will make money for the client… Well done.
Oooooh that’s fucking awful.What’s going on in the monkey cage?
Not sure why you need to pay the extra for an overseas director for that?
Did he fly business class from Europe and back?
Strange decisions made when everyone is constantly complaining about shrunken budgets.
Fair go, the client doesn’t need help making money. They need help deciding what to do with it all.
Every time I see this on TV, all I can see is the nipple
whats happened to the monkeys?
Cannot wait to see what they do for NRMA.
Where is this nipple?
Who still writes shit like this?
third tag line in 2 years… suggests someone in marketing is a wee bit rudderless….
Anyone know why this ad isn’t now available to view online anywhere?