Cummins&Partners New York launches ‘uber for diversity’ with its new Rent-A-Minority service
Is your conference panel entirely composed of straight white men? Are you getting called out for it on Twitter? Do you need a quick and easy way look like you’re politically correct without actually doing anything meaningful? Well, you’re in luck!
Announcing: rentaminority.com, an “Uber for Diversity”. With rentaminority.com you’ll get ethics with our ethnics, ticks with our chicks, and praise with our gays! Rent-A-Minority will begin by catering to conference organizers but then expand its services laterally.
The site has been launched out of Cummins&Partners New York, created by CSO and partner, Arwa Mahdawi.
Says Mahdawi: “Rentaminority.com occupies a sweet spot in the convergence of two trends: 1) the lets-talk-about-diversity economy; and 2) the on-demand economy. Technology means you can get anything delivered to you in minutes. So why not a minority?
“‘Diversity’ has become a massive buzzword in the ad/tech/media industry. We talk endlessly about it but never actually do anything meaningful about it. There has become a very depressing cycle where 1) conference speakers are announced; 2) Twitter points out vociferously that all the conference speakers are white men; 3) conference tries to scramble to find a woman or a non-white person to make themselves look good; 4) conference organizers then pat themselves on the back. “Oh but it is so hard to find good speakers who are not white men” is the excuse usually proffered. As Google is too hard for these people to understand, I thought I’d start an idiot-proof diversity delivery service.”
Are you the type of person who needs rentaminority.com???
cummins&partners is an independent agency that values independent thinking. Rentaminority.com is a side project that has come out of cummins&partner’s policy of encouraging its employees to pursue their passion projects. It is not affiliated with any client.
8 Comments
please tell me this is a parody?
Token Comment, that’s exactly what they are telling you:
JESUS FUCKING CHRIST, IS THIS A JOKE?
Yes, obviously, you can stop getting angry now. Or get angry, but get angry at what Rent-a-Minority is angry about. The site is a #satire on a type of tokenism that is particularly rife in the tech and media world. Rather than address institutional inequality in any meaningful way, diversity is something that is generally just for (temporary) show. Companies tend to be very careful to ensure that their websites contain an acceptable ratio of women and non-white people; on their leadership boards, however, it’s another matter.
They even said that in the first line of the about section. Did you even look at the site?
Idiocy aside, its probably not going to win a Cannes, but is bitingly fresh. Hope it gets some traction.
Not going to win cannes? pfft. please…
the thing about satire is that to work it needs to be interesting and or funny. rather than obvious and tasteless as is the case here. seems one can comment on this blog without being abused or called a hater. if you don’t like honest feedback maybe don’t post shite like this and get on with your real work mate.
Congrats on coming up with a new name for scam. Passion Project. Nice. Like it.
Trust the Australian agency to be the totally tone-deaf one 😉
But seriously, this is student-grade stuff. Plus, it’s built on Squarespace.
Not sure what the hell this is. Also not sure it’s a good way to attract clients in the USA market.
Oh well, all the luck to Cummins Ross!
Yango’s jealous.
This isn’t bad for something that obviously didn’t cost too much to build, a tidy execution with well crafted copy. Nice.