D2D recognised by Forrester as strong performer in marketing and measurement optimisation

Dentsu Aegis Network’s global marketing effectiveness consultancy, Data2Decisions (D2D), has been recognised as one of the seven most significant providers of marketing measurement and optimisation in APAC by Forrester, a highly respected independent research firm.

Says Irina Chinenova, GM for D2D Australia and New Zealand: “This is a great honour to be recognised among top players in marketing measurement and optimisation in APAC, and ANZ. We believe it is a credit to our strong services, localisation capabilities and consulting-heavy engagement.

“There are calls for greater transparency within our industry. It is measurement frameworks linked to tangible business outcomes that provide a true view on what strategies are working, in terms of ROI. We’re pleased that D2D’s strength in delivering on this have, in our opinion, been recognised by Forrester.”

D2D is driving greater uptake of rigor measurement based on business outcomes, helping agencies and brand marketers better understand which strategies are genuinely working for them in terms of real business results.