Damon Hill lends voice to new 2015 Formula 1 Australian Grand Prix spot via AJF Partnership
December 3 2014, 2:32 pm | | 9 Comments
Australian Grand Prix Corporation has launched a new campaign for the 2015 Formula 1 Australian Grand Prix set for mid-March in Melbourne via AJF Partnership, Melbourne.
The ‘This is the 1’ campaign uses still imagery instead of moving footage to achieve impact in a competitive sporting events environment.
The spot is narrated by 1996 Formula One World Champion and 1996 Formula 1 Australian Grand Prix winner Damon Hill. Hill spoke off the cuff and not from a script adding authenticity and drama to the package. He was also picked as next year the event celebrates two decades in Melbourne.
9 Comments
Very refreshing to see something so powerful done so simply. Lol.
And they got the world to put tenders in for this crap
As a massive race fan, sadly this does nothing for me in terms of capturing F1. For me, it’s kinda like the sound of F1 this year.
‘still images instead of moving footage’ to achieve the cheapest ad possible.
I bought a Grand Prix ticket!
“The ‘This is the 1’ campaign uses still imagery instead of moving footage to achieve impact in a competitive sporting events environment.”
I don’t know whether to laugh or cry.
‘still images instead of moving footage’ to achieve the cheapest ad possible.
a slide show.
To advertise F1.
What a bag of wank.
Keynote now supports banging out National Ad Campaigns for F1. Easy.
The most boring ad in the world for what is meant to be one of the most exciting events on the world stage.