DROGA5 AUSTRALIA GETS DIGITAL: HIRES AUSSIE EXPAT STAFFORD BOSAK FROM CRISPIN PORTER + BOGUSKY
The new Sydney-based office of Droga5 has wasted no time in staffing up on the back of the huge VB win last month. This month sees the arrival of Stafford Bosak, from Crispin Porter + Bogusky, where he’s worked as a
Digital Producer for the last 2 years, at both the shop’s Miami and Boulder offices.
Bosak worked across the agency’s key clients and produced award-winning web apps such as Volkswagen’s Rabbit Widget and Coke Zero Fantasy Football games.
Bosak, a native Aussie from Sydney returns home to start at the agency’s new Surrey Hills offices on 18th Feb. Says Bosak: “This move represents a chance to work with the the best talent in the industry – I’m honoured to be part of the new team.”
David Nobay, Droga5’s Creative Chairman in Australia, says this hire is in line with the group’s philosophy on digital creative: “Both David (Droga) and I are on the same page when it comes to digital – if you feel the need to hire specific digital creatives, then there’s something out of balance with the creative people you’re hiring. We believe in finding great creative people, period. And then backing them up with proven, world-class digital producers who know how to push their ideas across every digital platform. These people are as rare as hen’s teeth in this country and I’m stoked to have snagged Stafford this early in the game.”
24 Comments
Is he ‘Determined to be Different’ ????
They are fishing from the right pond. Is this finally the Australian agency to lure back so many of our own home grown talent who moved abroad? Because we all know, they all secretly want to move back one day.
looks like he’s seen the light…very religious pose.
Tell me he brought the pheasant with him….tell me he brought the pheasant…..
Are we not men? We are devo.
Love the pheasant.
Nice pair of jeans. Love the embroidery.
“Both David (Droga) and I are on the same page when it comes to digital – if you feel the need to hire specific digital creatives, then there’s something out of balance with the creative people you’re hiring.”
I guess it works for some, but most agencies ‘digital people’ are still struggling with moving TV and print ideas online without any real support for digital specifically. Crispin Porter have done this well thanks (in part) to their massive budgets for digital in the US – you don’t get that in Oz though…
… just read my comment again. I didn’t mean to imply that Crispin Porter’s success was primary due to budget size… It’s more to do with their kick ass digital s.p.e.c.i.a.l.i.s.t.s. Which was my original point… You can’t expect to be the best without having digital specialists – creative, technical and ‘crea-technical’.
Most of the benchmark and award winning digital work around the world is created (not just constructed) by interactive creative and strategy specialists. Companies like FarFar (Diesel Heides), Glue London (Mini), R/GA (Nike +) to name a few. Even Crispin Porter + Bogusky have quite a few senior interactive creatives and they have helped set the bar for the past 5 or so years. Take a look at all the award show books & websites.
Time will tell if Droga5 is right. Though to date most of their ‘stand out’ digital work is TV/narrative placed on the web.
….I too love the embroidery.
that Stafford. Meow.
If the pheasants got picked up by customs, surely the polo gear made it through???
BRING BACK THE PHEASANT!
Oh dear, just noticed the embroidery… he won’t be wearing those jeans again!
H-O-T
Stafford Bosak. Now that’s what I call a name!
Do it up, Staffy. Do. It. Up.
mmmm… definitely a 7 (don’t be so harsh on yourself Stafford, you’re worth more than a 6.5)
yeah staffy, do it up do it up
Stiffalus Ballsnack …
oh staffy! we still miss the robot!!!
Andrew I couldn’t agree more.
Someone’s got to change the culture, let’s face it at 90% of agencies the chairman hires a great digital creative talent, who is then not invited to be a core part of any of the campaign idea-generation processes (or given any development training and support to be same) and is ultimately turned back into a digital line producer.
I was lucky enough to work with Stafford back at CP+B and let me just say that Droga5 has recruited a great producer.