Evocatif bolsters shopper marketing expertise; appoints Emma Keech as head of planning

Shopper marketing agency Evocatif, part of STW Group, has today announced a significant senior hire with the appointment of Emma Keech (left) as head of planning.

Tasked with overseeing insight and strategy development across key clients including Pernod Ricard, Nestle, and Sunrice, Keech will lead the planning team at Evocatif. She will also sit on the agency’s management team, in what is a new leadership position for the agency.

Keech has held senior strategy roles at Woolworths, Red Bull, Johnson & Johnson and GlaxoSmithKline both in Australia and the United Kingdom, bringing an enviable wealth of experience to the role.

Evocatif’s managing director Jeff Froud (above, right) said he took great pride in making the announcement about her appointment.

Says Froud: “Ten years ago Evocatif opened its doors to create better shopper marketing programs for Australia, and we’re still on that path.

“There are few people in Australia with Emma’s experience and talent in shopper marketing, so having her join our agency and management team will help us continue to create inspiring work. Emma’s experience will no doubt propel the agency to create even better Shopper Marketing programs for our clients.”

Says Keech: “I am delighted to be joining Evocatif. The opportunity to work on some of the biggest brands in Australia and help them create the next generation of shopper marketing programs is thoroughly exciting.”