Ex-Campaign Palace CD Tony Leishman launches new agency wildminds with Myke Christoffel

CB Exclusive – Tony Leishman, ex-creative director of The Campaign Palace and Clemenger BBDO Melbourne, has teamed up with Myke Christoffel (right), a digital strategist who also brings vast experience in film and video, to launch new agency, wildminds.

Says Leishman (above left): “I’ve been lucky through my career to work with some brilliant people and some amazing agencies. It’s interesting when you go freelance and experience how some other agencies go about their business. You realise you can offer something more compelling. I had always wanted to do my own thing, and so had Myke. He’s a gun and so skilled in areas I’m not, so we make a pretty powerful and unique combo. We have a similar philosophy and approach and I felt it was time to give it a good crack.”

wildminds liken the digital economy to a vast wilderness. These days consumers are savvy and competition is fierce, brands have a few fleeting seconds to get attention. So getting brand communication right is crucial. A great strategy with killer creative is essential, that’s a given, but wildminds believe it’s just part of a successful overall approach.

Says Christoffel: “The media landscape is exciting, evolving and complex with the emergence of so many digital platforms all demanding our attention. Unfortunately we see brands; large and small, getting it wrong and ultimately losing themselves within the digital abyss. But that’s the exciting opportunity for agencies like us, to help them navigate the wild.

Advertising has evolved so much in a relatively short time. And there’s lots of clients out there struggling to keep up, let alone take advantage of how digital can help grow their brands. With everything so measurable, we love the excitement of knowing almost instantly when something  

is working.”

wildminds agency is a responsive full-service outfit bringing loads of big agency experience without the baggage. Currently it’s on the lookout for like-minded talented people to expand the team.

For further information, check out its website at www.wildminds.com.au, contact hello@wildminds.com.au or 1300 707 680.