Ex-W+K New York and Barton F Graf 9000 CD Brandon Mugar to join Whybin\TBWA Sydney
American creative Brandon Mugar is set to join Whybin\TBWA Group Sydney as creative director, reporting into ECDs Gary McCreadie and Wesley Hawes.
Most recently, Mugar was at Barton F Graf 9000 in New York where he created the Climate Name Change Initiative. To increase awareness of climate change, a petition was created to the World Meteorological Organisation to change the current naming systems of storms, such as Katrina and Sandy to the names of actual United States policy makers who deny climate change.
Says McCreadie and Hawes: “Brandon is awesome and the perfect fit for Whybin/TBWA. He’s worked at some of the most dynamic agencies in the world, and is passionate about creativity and ideas that jump into popular culture.
“We’ve both been extremely jealous of the work he’s produced over the years, particularly the Climate Name Change Initiative and the Air Jordan stunts. It goes without saying that we can’t wait for him to get started with us.”
Mugar has had his work acknowledged at Cannes, One Show, D&AD and Clio, and was the most awarded art director in the world in 2010. He has also worked at Wieden & Kennedy, BBDO New York and Chiat San Franciso, working across brands including HBO, Adidas, Brand Jordan and eBay.
His personal work has been showcased on One Stage and was an official selection of the Sundance Film Festival.
8 Comments
What’s he going to be working on? Gary and Wesley are obviously not taking a hands approach then……still the surf is good.
Great guy.
cleanout begins early. most ECD’s take at least 3 months to put the broom through
Nice guy. Too talented for oz.
‘Glad you decided to stay, mate – ‘no doubt you’ll kill it here.
Most difficult clients in the world. Client that don’t want to create a partnership. Clients that hate to be challenged. Enjoy.
Been freelancing for a bit – any luck on those briefs?
Don’t mean that in a negative way – freelancers don’t normally get the good briefs so not expecting much.
But now with Gaz and Wez and this guy at Whybins – I’ve got MASSIVE expectations.
Can’t wait to see the work! Hopefully will set a new standard in Australia!!
Brandon is a great guy. Super talented. All the best to him.