Exit Films director Mike Daly shoots new 60# spot for Expedia.com + Tourism Australia via 180 LA
Australia’s Exit Films director Mike Daly has shot a captivating new campaign for Expedia.com in conjunction with Tourism Australia, through 180 LA.
Shot on location around Australia in some of the most incredible and remote locations, the breathtaking visuals and vivid sound scape stands as a stunning representation of what Australian tourism has to offer – From the underwater of Ningaloo Reef, the forests of Dandenong Ranges, to the cliffs of Cape Huay in the Tasman National Park, while getting right up close to kangaroos and whale sharks.
The campaign launched with a 60sec TVC and a 360 degree interactive video which played across Expedia.com’s YouTube and social platforms – set to a poem based around the line ‘How far would you go for the things you love?’
“The campaign doesn’t hide Australia’s perceived negative, which is how far it is, but rather, leans into it,” says Pierre Janneau, creative director, 180 L.A. “Yes, Australia is far, but if you’re really into the things you say you’re into, how far will you go for them? This is a challenge meant to both inspire and to drive reconsideration for the destination.”
The campaign is designed to boost interest in visiting Australia, which, according to Expedia.com is the number one international destination on American’s bucket lists, yet 20th on the list of countries they actually visit.
Filming the 360 Film required a customised five-camera Sony A7 rig for traveling into remote locations while Nuke software was used to stitching and compositing of the images to create the 360-degree effect.
For inquiries regarding Mike Daly or any of the Exit roster, contact Kim Wildenburg or Oliver
Hammerton on kim@exit.com.au, oliver@exit.com.au
Client: Expedia
Agency: 180 LA
Chief Creative Officer: William Gelner
ECD: Eduardo Marques
CD: Pierre Janneau, Dan Kroeger
Copywriter: Cary Ruby
Art Director: Florian Bodet
Agency Producer: Craig Keppler
Production Company: Exit Films
Director: Mike Daly
DP: Sam Chiplin
Executive Producer: Kim Wildenburg
Producer: Martin Box
Editorial Company: The Editors
Editor: Ryan Boucher
Executive Producer: Nicoletta Rousianos
5 Comments
Nice work. Beautiful pictures.
This is kind of sublime. Beautiful.
VO driven. Trying to force me to feel something. Bland. And I’m such a Mike Daly fan. But you can’t polish a turd. Agency to blame for that wall paper.
Fucking depressing….
…. I guess Terrence Malick wasn’t interested.