Expedia helps Aussies fulfill their travel bucket lists in its new brand campaign via DDB Sydney
The world’s largest online travel company, Expedia, is helping Aussies fulfill their travel bucket lists in their brand new campaign: Out There, Starts Here.
The integrated campaign developed by DDB Sydney and Carat, across TV, cinema, digital and out of home features powerful images from around the world designed to inspire people to create their own travel adventure with Expedia.
The TVC will debut on Australian screens on Sunday, 28 April and will be complemented by out of home executions, digital across online, tablet and mobile and bespoke lift wraps in key business locations across Sydney and Melbourne.
Says Louise Crompton, director of brand marketing, Expedia Australia and New Zealand: “We want to reignite the passion for travel and adventure that Aussies are known for.
“At Expedia we’re all about possibilities and as the world’s largest online travel company we can help travellers reach places near and far. We believe that if you can dream it, you should do it, right now.”
The creative campaign follows the adventures of a young traveller as he embarks on a world journey. He shows that it is possible for anyone to live what they dream, and in the process witness truly awe-inspiring sights the world over.
Says Dylan Harrison, DDB executive creative director: “Inspiration is vital in the travel business and at Expedia we found a culture of people passionate about experiencing everything the world has to offer. Where this wanderlust personality meets the engine of the world’s largest online travel company, you get ‘out there, starts here’.
“Considering the breadth and depth of what they offer, there is no shortage of inspiration. We aimed to bring a creative passion equal to the potential of the brand, which was embraced with open arms by Expedia.”
The launch of Expedia’s new campaign is the first brand TVC since the hugely successful “no fees” brand campaign two years ago.
Louise Crompton – Director of Marketing Australia and New Zealand
Rebecca Williams – Marketing Manager Australia and New Zealand
Creative Agency – DDB Sydney
Executive Creative Director – Dylan Harrison
Deputy Executive Creative Director – Darwin Tomlinson
TV Producer – Amanda Bennie
TV Producer – Kirsten Caly
Account Management
Managing Partner – Nick Andrews
Account Director – Lena Dawson
Production Company – Revolver
Director – Leo Woodhead
Executive Producers – Michael Ritchie & Pip Smart
Producer – Alex Kember
Production Designer – Rick Kofoed
DOP – Ginny Loane
Editor – Drew Thompson for Method Studios
Colourist – Andy Clarkson for Method Studios
Post Production – Method Studios
Music and Sound – Liquid Studios
25 Comments
I’m glad you enjoyed Moonrise Kingdom.
I wish I was on that shoot…looks like fun
You’re welcome.
I filled a bucket.
Lazy lazy lazy. Let’s just completely rip off Wes Anderson.
You guys need to ease up on the reference.
They should create an award category to control this shit.
‘Best use of other people’s craft’
‘Best blatant ripp off’
The ‘Can’t think for themselves’ Award
Why so shy?
Can you copyright a style?…
Nice ad, but did make me instantly think Moonrise Kingdom.
I did all the best work for my brother. How did you steal this. A disgrace.
Imitation is the sincerest form of flattery.
But identically copying the look, the style, the casting, the graphics, the tone, the narrative, in short the entire creative idea of someone else’s work, applying it to your own needs, and having the chutzpah to call it your creative work is, or at least should be considered theft and repugnant, in that order.
Good to see you guys giving credit to Wes Anderson…
So over the idea of a bucket list
Copied or not copied, it’s still a pile of shit.
Honestly, this is just flat out appropriation of someone else’s intellectual property. What the hell we’re you guys thinking?
Wes Anderson called, he wants his ad back.
At least they didn’t use FUTURA.
who the fuck is wes andreson
Wow, all that ‘creativity’ and no credits.
A little cowardly don’t you think?
I love moonrise kingdom, I hate this
Nice junket boys. Well played.
I like the line, shame you didn’t do something more original with it – agree with the Wes Anderson comments above. The creative execution also just makes Expedia look like an expensive option, for brats whose parent’s pay for their travel.
Proves that creatives in ad agencies are frustrated artists, but who would have thought they would be so shameless.
Oh Wes, you have a lot of spare time on your hands.