Thunderbirds are GO: insurance giant GIO extends its trustworthy campaign with new ‘Whistle and Hum’ TVC via Leo Burnett Sydney

Building on its current brand campaign “It’s a Trust Thing”, GIO has launched its latest TVC, “Whistle and Hum” via Leo Burnett Sydney.

The commercial demonstrates how GIO go into action for their customers’ everyday and in a crisis.

All are whistling a tune that is synonymous with going into action, the soundtrack from one of the most legendary emergency services in television history – Thunderbirds.

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The commercial is part of a fully integrated campaign for GIO, showing people going into action to ensure the Australian way of life goes on. A really important part of this campaign was to feature a real GIO staff member and show how the Customer Response Team go into action. This is something new for GIO and is a key part of building on GIO’s credibility & trust positioning.

The campaign is built around the insight that in a world full of uncertainty it’s important that you can trust someone to be there in your time of need. The TVC focuses on the line: “When your world stops we GO into action.”

Says Peter Williams, executive manager, marketing, GIO Insurance: “GIO is a brand that goes into action for its customers 24/7 from big disasters to small repairs. This campaign brings tangibility to what we do for our customers every day.”

Says Andy DiLallo, chief creative officer of Leo Burnett Sydney: “By drawing on the attributes of heroism and responsiveness in the face of real-life human experiences, we are able to highlight the brand in action while creating and building a feeling of relief and trust that GIO is there when you need them most.”

Client: GIO

Sound Design: Song Zu