God bless New Zealand advertising
January 10 2011, 2:23 pm | | 9 Comments
Couldn’t make it to church on Christmas? That’s OK. You still have a shot at absolution – if you live in Auckland, New Zealand.
St. Matthew in the City, a progressive Anglican church famous for its ad stunts, blessed a billboard during services the previous Sunday.
Created by TBWA Auckland, it’s been up outside the church ever since, offering locals a drive-by blessing. (If you happen to be walking by, you’re encouraged to touch the ad, for extra blessedness.)
Agency: TBWA Auckland
Executive Creative Director: Andy Blood
Creative Directors: Iain Nealie and Tara McKenty
Illustrator: Lauren Marriot
Copywriter: Tom Darlow
Art Director: Beth Obrien
Production Manager: Michelle Hong
9 Comments
This is great. Good stuff. Raises a good conversation about the role of the church.
Team that is a really original way of using a billboard, it’s like nothing I’ve ever seen before. congrats bantom
God! Who cares?
Fantastic work Beth and Tom. And congrats on the promotion Tara and Iain! 😛
shi bal se ki deul a. Religion ha go adveritsing ha go suk ji ma. advertising e yul jung he
I think this is the first of it’s kind ever. Not bad. Not bad at all.
God cares… it’s a great piece of promotion for the big guy. His PR hasn’t always been the best, this is a step in the right direction though.
Amazing! A church sucked in by a bunch of self-serving adwankers. HA HA.
[Amazing! A church sucked in by a bunch of self-serving adwankers. HA HA.]
Natuaral match. We’re both in the business of selling bullshit.