Hawke’s Brewing Co. partners with Vintage Cellars to give free tinnies to Dads named ‘Bob’
Bob Hawke’s beer company is gifting “Bob Dads” with free beer this Father’s Day.
Hawke’s Brewing Co. has partnered with national retailer, Vintage Cellars, to ensure any dad called Bob (or Robert) can get their hands on a free can of Hawke’s Lager this Father’s Day, Sunday September 3.
Says Nathan Lennon, co-founder, Hawke’s Brewing Co: “From the outset, we’ve wanted the company to find ways to “give back”, whether it be to the environment, the community, our customers, or in this case dads called Bob. While our day-to-day efforts are focused on our partnership with Landcare, this Sunday is all about putting a smile on “Bob Dads'” faces (and a free tinnie of Hawke’s Lager in their hands).”
The Father’s Day promotion runs for just one day – Sunday September 3 – when any dad called Bob (or Robert) can claim their free can of Hawke’s Lager with any beer purchase from any Vintage Cellars outlet in Australia (except in the NT). All “Bob Dads” must provide proof of ID.
Hawke’s Brewing Co. is founded by Australian creatives, Nathan Lennon and David Gibson, former CDs at Droga5 New York.
6 Comments
Didn’t Uber just do this?
Wow. Another campaign giving stuff to blokes with their name starting with B. Great stuff
Uber isn’t beer. Good work.
I love it
So it’s ok to copy another piece of work as long as it’s from another product category? Righto. Like your thinking. I’m off to do a horses in the surf ad for a slow cooker brand.
@Uber
Bob = Bob Hawke
What does Sam have to do with Uber?