Holden launches new small SUV TRAX with latest ‘amnesia’ spot via AJF Partnership, Melbourne
September 9 2013, 12:37 pm | | 14 Comments
The new small SUV from Holden launches this week with a film entitled ‘Amnesia’ via AJF Partnership, Melbourne.
Directed by Sean Meehan of Soma films, the campaign rolls out nationally via cinema, television and online.
Creative Director: Josh Stephens
Creative: George Freckleton, Brent Liebenberg, Josh Stephens
Agency Producer: Roz Ruwhiu
Group Account Director: Penny Watson
Production Company: Soma Films
Director: Sean Meehan
Executive Producer: Sam McGarry
14 Comments
A Holden ad? With an idea in it?
What’s going on?
Liked Malibu and liked this.
Was thinking how lovely it was until he fell back in.
I like this. Great to see Holden having the balls to do some clever work. They’re even giving the Commodore some genuine appeal beyond the bogan set, which is no mean feat.
Love it.
Nice one George and Brent.
At last… A good Holden ad. Well done.
Music by Smith & Western.
junk
A reasonable (car brand goes here) ad.
Yep it’s a good one.
I LOVE that this isn’t the usual “guy drives over sand dunes to a ‘pumpin’ track, whilst vo and graphics list the features” car ad…
However, I think the direction let it down. The performances wooden. The grade looked like a university student had had a crack at it.
So close for me – but just fell short.
Couldn’t do that for holden for I don’t know how long…
Great to see a total new direction.
Well done everyone.
Will be haters, why not just enjoy the spot for what it is and how much better the work is compared to the years past… no offense Mark, you did what you could with integrity.
Praise the agency, slag the execution – lost the bid did we Hmmm? Fingers crossed for next time possum…
Personally I like it. A lot.