Just so Jerry can wear stubbies in winter: Mojo’s ‘clever, made easy’ campaign for Panasonic
May 11 2011, 5:17 pm | | 10 Comments
Panasonic’s philosophy is to serve society through innovation. Not justthrough developing advanced technology but by creating products thatmake our lives more comfortable, more fun and much easier.
All you haveto do is enjoy them. ‘Clever, made easy’ is a logical articulation ofthat philosophy and Publicis Mojo Auckland just wanted to bring it tolife in an accessible and light-hearted way.
10 Comments
Nice work mike. well done
naff
Oh bugger. I was hoping they’d invented Thermal Stubbies or a full length Stubby suit or something like that.
It’s no “advanced simplicity”
naff indeed. bad cgi. looks cheap.
What if the mandate was to feature all that technical claptrap…a problem we’ve all had o face. In which case, a very nice solution. Art directors : don’t just focus on the look, think about the issues. This is a good balance between product sell and consumer benefit. Hate the choice of VO, though.
I think they’re on the right track. How do you make in-house heating fun? Other than it being sensible (and a strong brand), why else would you buy this product? Embue with some attitude.
In saying that they didn’t push things enough. Ramp the v/o up more as the specs of the unit grow. This would make the hard edit much cooler. Would also allow the v/o a chance to show something different in his voice that connects what is happening to what he is thinking with greater clarity.
Nice feel.
Awesome – finally a Heat Pump that let’s me wear my Stubbies. They’re listening to the consumers people – get on board or find a new job!
At least they didn’t use a horrendous pun and stick an All Black to a wall or have a former cricket star catching something in every ad.