Hotels.com highlights travel rookie errors in its latest integrated campaign via Host, Sydney
Hotels.com has revealed its latest campaign through Host Sydney, launching its new global positioning – “The Obvious Choice” – in Australia.
Hotels.com is a global powerhouse in the hotel booking space, with numerous, unique innovations and advantages, ranging from thousands and thousands of hotels to choose from, to a rewards scheme that offers 1 night free for every 10 booked. All in all it makes Hotels.com, the obvious choice when it comes to hotel bookings.
In fact, the only people who wouldn’t make that obvious choice when booking their holiday are travel rookies, the very same people who also fall foul of those travel no-nos, the rest of us think are common knowledge.
The campaign focuses on the single moment, the moment of truth, where travel rookies show why they’re exactly that.
The campaign includes film and print executions and will roll out across TV, online video, press and out of home.
Says Bob Mackintosh, ECD, Host: “Over the last few years, the team at Hotels.com have shown they are adventurous marketers with a great sense of humour – they know the first challenge for any brand today is to get noticed and remembered and the best way to overcome that is to do something none of your competitors would dare to.”
Says Katherine Cole, regional director marketing for the Hotels.com brand: “As the hotels expert, Hotels.com is well placed to offer travellers the widest choice of accommodation through an easy-to-use website and with the help of leading edge mobile technology. Our campaign ‘The Obvious Choice’, brings these attributes to life and shows why Hotels.com is the obvious choice when booking a hotel.
“The Obvious Choice is more than just a line. It’s our guiding philosophy which will drive how we talk and act moving forward.”
Agency: Host, Sydney
Executive Creative Director: Bob Mackintosh
Associate Creative Directors: Rich Robson, Jon Austin
Senior Account Manager: Mahsa Merat
Senior Broadcast Producer: Emma Friend
Director: Tom Noakes
Producer: Belinda Dean
Executive Producer: Adrian Shapiro
Production Company: Scoundrel
Music: Song Zu
Edit: Adam Wills
Post: Cutting Edge
16 Comments
Love these. Brave client. Beautiful writing.
Congrats.
Pissed my pants at these.
Stellar VO.
mumbling VO, poor mix.
really funny VO. but it does get lost in the mix a bit. had to listen a couple of times to get the whole message.
nothing another half hour in audio won’t fix.
otherwise very well done.
Well done, Jonny and Dicko. These have your weird kiwi fingerprints all over them.
I laughed and laughed. Nice writing. Agree the monkey spot VO could come up a bit, but a great campaign. Look forward to seeing more of these.
I love these so so so much.
Leave him alone Janice. He’s not interested.
You can both leave him alone. You’re embarrassing the club.
Give me 100% more Tom Noakes
Bloody love me some Tom Noakes. And these are right up his alley. Well done, all.
shouldn’t the tag line read ‘lucky you’re with AAMI’…? oh wait this is supposed to be a different ad… awkward.
damn, that’s good. well done.
Give me a break. Anyone raving on here about these either worked on them, or have no taste. I’m tipping the former mostly as the reality is no one would get excited about such work if they weren’t a part of it. It’s just not very good. That’s why all the above comments carry no weight at all and only reek of desperation.
Can anyone not from the agency have their say?
Love it! Love the concept, execution, music and love the weird VO. So much flava Mr Noakes!