Hyundai ix35 takes ‘the road less travelled’ in latest campaign launching tonight via Innocean
CB Exclusive – Innocean Australia has developed a new campaign for its client Hyundai to mark the launch of the ix35 Series II compact SUV.
Launching tonight, the ‘Road less travelled’ campaign seeks to expose the tougher side of the Hyundai ix35, revealing its capabilities both on and off road. Consumers are aware of the ix35’s sleek design; superior technology and incredible maximum safety, but it was found that there was little awareness of its off-road capabilities and overall build quality. This fun spot sets out to demonstrate just how tough the ix35 actually is.
The TVC is supported by interactive digital banners that allow viewers to choose which road the ix35 takes – dedicated online films then take the consumer on the chosen journeys.
11 Comments
Bruce Spence as talent is perfect…as is the rest of the spot. Nice work guys.
A big departure from where they were. Certainly fun; but is it sustainable. All in all great work Innocean. You certainly can mix it up with the big boys in town.
Well done… Good execution from prodigy
Nice one Ponz. Looks great.
nice execution, shit idea
Very nice 🙂 and fun to watch.
…thanks, now back to your eDM buddy.
This spot has taken Hyundai to a whole new level, best spot for them that I can recall. congratulations to everyone involved.
Started well, nice performance but ending was obvious and flat. Solid, but won’t trouble any judges.
Nicely done.
what is the name of the guy driving the car?