Hyundai says ‘See more amazing’ in latest campaign for Tucson via Innocean Worldwide
Innocean Worldwide Australia has just released a new campaign for Hyundai Tucson. The campaign has launched nationally with digital and cinema going live on the 13th and 16th.
The campaign was directed by Matt Devine through Revolver/Will O’Rourke.
Client: Hyundai Motor Company Australia
Director of Marketing: Oliver Mann
General Manager Marketing: Andrew Knox
Product Marketing Manager: Helen Gilmartin
Agency: Innocean Worldwide Australia
Executive Creative Director: Steve Jackson
Senior Art Director: Guy Collins
Senior Copywriter: Robin Feiner
Head of Planning: Scott Davis
Group Account Director: Philip Sherar
Senior Account Director: Jo Movizio
Agency Film Producer: Jacqui Walker
Agency Production Director: Warrick Nicholson
Agency Digital Producer: Alyson Andrews
Production Company: Revolver/ Will O’Rourke
Director: Matt Devine
Executive Producer: Pip Smart
Produce: Alex Kember
DOP: Ginny Loane
Editor: Peter Sciberras / Arc Edit
Post Production Company: Heckler
Executive Producer: Bonnie Law
Head of VFX: Jamie Watson
VFX Supervisor: Tom Corbett
Colourist: Trish Cahill
Music Supervision: Karl Richter and Claire Lothian / Level Two Music
Song and Artist “Holy Diver” Dio
Sound Designer / Engineer: Simon Lister / Nylon Studios
Photography: The Pool Collective
Photographer: Ingvar Kenne
Executive: Cameron Gray
Producer: Katrina Wise
30 Comments
Nice one fellas!
Pure entertainment. Well done guys!!
Pure entertainment. Well done guys!!
That could well be the best to come out of the agency so far. Love it. Well done.
Surprised to see a decent ad from these guys!
It’s amazing what you can do when you’re not hamstrung by a shite creative platform invented and sold in by someone who isn’t the slightest bit creative.
A nice piece of entertainment, could be for any car brand but so could 97% of car ads out there.
The metal looks good without the mandatory 20 seconds of car porn, makes me like the brand a little bit more.
Hats off, job done.
Jacko you little ripper / riper.
What happened to your Duality? Ha ha!
Good job to the creative folks who worked on this BTW!
thanks jacko for making my wife’s car suddenly much cooler
@Yep what a ridiculous client-like thing to say. This is an entertaining ad, and that alone puts it ahead of 97% of the car ads out there.
confusing drivel.
@nup: sorry, just to confirm, in the China town scene, that was actually Confucius dribble.
Appropriate that half this ad was set on the Western Ring Road.
But yes, great ad. And the nod to Chinese New Year was also well-timed.
It takes humongous knackers to feature Dio on the soundtrack but its a winner!! Wow…absolutely awesome. Holy Diver or Holy Driver the ad gets peoples attention and is catchy. Congratulations!
I’m not a regular contributor to forums like this but someone needs to be thanked for using Ronnie Dio in a car commercial soundtrack. If I hadn’t got a new car in the last 12 months, I would have been heading straight for the Tucson after hearing this!! Commercials are something which get a hefty dose of the mute button from me….Not anymore………!!! \m/
A friend sent me a text asking if I’d seen/heard this ad & I spent the next two hours glued to the tv waiting for it to come on. Very cool. Love it!
About time someone made an ad with something other than top 40 smeg music on it. Maybe next time use Trashed, by Deep Purple!
About time someone made an ad with something other than top 40 smeg music on it. Maybe next time use Trashed, by Deep Purple!
Gotta get away…..
Nice one – music & lyrics fit the story. Good on you creators – I turn this ad up, not mute! I will possibly even look at a Tuscon 😉
But is it as good as this?
http://www.campaignbrief.com/2015/08/hyundai-launches-new-tucson-su.html
Is it as good? IT’S MUCH BETTER!!
I hate this song
Because of this I have bee traumatized and I will never by a Tuscan Hyundai or watch any tv program that has this commercial
OMG
The singer definitely did not make the cut on the voice
F………… terrible
Excellent best add!!!! Love the song and artist, well done!!
The 2015 advert was light years better
This is dribble
Omg! Why do have to put up with that ridiculous senseless to commercial everytime we watch the soccer. It’s a fight in our house who gets to the remote fast enough to turn it off every ad break. It’s nauseating!
One of the best ads I’ve seen in a very long time. I suspect those who don’t like it don’t get it. It’s clever and operates on several levels.
The best commercial on tv in a very long time, well done
This advertisement tickled my fancy and I have to stop everything I’m doing to watch it. I love the binoculars eager little faces and when they come across a porcupine crossing the road and it frightens them, it’s a total hoot!
If they hadn’t made this ad I wouldn’t have even noticed the vehicle which, needless to say, I couldn’t afford in a fit!
I love the nodding robot head in your advertisements. Have you ever thought of marketing them as solar heads for our dashboards? I would certainly buy some if they were available.
I think those that say they don’t like it are actually from a rival ad company & are just being jealous a…holes.
The ad obviously works well.