In time for Cannes post-mortem ADMA Creative Fuel releases the ultimate award show case-study soundtrack via Cummins&Partners and Song Zu
With the results for Cannes 2015 now in, advertising agencies across Australia have already begun the hard road to creating their entries for 2016. So Creative Fuel with the aid of Cummins&Partners Sydney and Melbourne (as well as a host of industry luminaries) have stepped up to help the cause and create something truly useful for our industry – The Award Show Case Study Song of the Year. A meticulously crafted soundtrack guaranteed to emotionally manipulate even the most hardened award juror into coughing up metal.
Designed by the professional musical manipulation team at Song Zu, this song can be used on any product for any client in any category. Creative Fuel spokesperson, Jodie Sangster (CEO of presenting body, ADMA), promised that Australian agencies will be singing the praises of this ingenious case-study soundtrack down la Croisette in 2016.
Says Sangster: “It’s going to turn problems, solutions and results into gold, silver and bronze trophies. The air freight bill back from Cannes next year is going to be astronomical.”
Ramesh Sathiah, creative director of Song Zu, working with senior composers Haydn Walker and Adrian Sergovich, said he fully supported Creative Fuel’s embrace of case-study music.
Says Sathiah: “We have a saying in jury rooms: Musical notes get the votes.”
In the true collaborative style that the advertising industry is famous for, the track was created with the sage advice and input of Ant Keogh, Ben Coulson, Jim Ingram, Ben Couzens, Toby Talbot, Steve Back, Steve Coll, Pat Baron, Mike Spirovski, Georgia Arnott, and Richard Muntz. Descriptors such as ‘game changer’, ‘I hear gold’ and ‘very powerful’ may have been used by some of them when listening to the final track.
Realising that such an important moment in advertising award show history needed to be recorded for posterity – renowned film director Paul Middleditch was asked by Cummins&Partners to unbiasedly document the process.
Says Middleditch: “When something this important is occurring, you just stand back and let it happen. Preferably holding a camera.”
The Case Study Song of the Year can be purchased with lifetime rights and comes with a complimentary ticket to the second annual Creative Fuel event, Thursday August 6 at the Seymour Centre in Sydney where it will have its live premiere. Accompanying this incredible musical masterpiece at the event will be some of the finest creative minds and speakers going around, including David Shing from AOL, John Merrifield from Google and Vin Farrell from Havas Worldwide.
At just $965 (roughly the price of one entry into the Cannes Branded Content & Entertainment category) for both a ticket to Creative Fuel and unlimited use of The Case Study Song of the Year, Sangster claims it to be an extremely savvy investment.
Says Sangster: “Like the song itself Creative Fuel is an event designed by creatives, for creatives. And the time you’ll save searching for case study songs you can now use to go to this great event about better ideas. The producers at your agency will also thank you.”
Music Composition/Production: SongZu
Ramesh Sathiah – Creative Director/Partner
Haydn Walker – Senior Composer
Adrian Sergovich – Senior Composer
Lindy Lewis – Senior Producer
Abby Sie – Senior Engineer
Myles Lowe – Engineer
Damian Enemark – Junior Engineer
Glenn Cunningham – Singer
Ian Cooper – Violinist
Virna Sanzone – Opera Singer
Creative Agency: Cummins&Partners Sydney & Melbourne
Executive Creative Directors: Tom Martin & Julian Schreiber
Creative Director: Doogie Chapman
Senior Art Director: Connor Beaver
Art Director: Trent Hendrick
Head of Broadcast: Jess Thompson
Senior Producer: Abby Hunt
Senior Account Director: Matty Graham
DOP: Nathan Mallon
Production Company: Plaza Films
Director: Paul Middleditch
Executive Producer: Peter Masterton
Head of Production: Megan Ayers
Post Production: The Editors
Editor – Jess Mutascio
Colourist – Yoomin Lee
Online – Viv Baker
Post Producer – Daniel Fry
Client: ADMA
CEO: Jodie Sangster
Director – Product & Innovation: Mandy Eyles
Marketing Manager: Kathy Pieprzyk
Marketing & Communications Manager: Tatiana Montealegre
Marketing Coordinator: Sherin Wang
With special thanks to
Georgia Arnott
Steve Back
Pat Baron
Hannes Ciatti
Steve Coll
Ben Coulson
Ben Couzens
Ted Horton
Jim Ingram
Ant Keogh
Richard Muntz
Paul Reardon
Toby Talbot
Mike Spirkovski
19 Comments
Stick to making ads, boys.
I like this. This tickled my funny bone.
This is actually pretty funny. Better than last year.
Is this the diagnosis of everything that’s wrong with our industry? Or is it just another symptom?
Mockumentary is soo 2001
Can’t get any more cynical than this. The level of cynicism here is mind boggling. This what’s wrong with the industry. Generic and boring music. Nothing creatively authentic here at all.
Hi Connor. I enjoyed this and made a lol.
bloody funny!
its funny! lolz
Straight to the cutting room floor – that’s all the thanks I get – after I dragged myself out of my sick bed to help one of those cummins creative guys – i forget his name, but I don’t think he’s the talented one. Never again I tell you. Never again!
first one made sense this one is just fuckin annoying.
Very funny. And very very true.
Some truly awful acting.
A bit over-acted this one.
Are the credits in alpha betical order?
If so, why is Spirkovski after Talbot
Fun police everywhere these days, so boring. That aside, it’s a funny idea, well written, well performed, well shot and well good.
They should make a mockumentary, about a mockumentary, about a mockumentary.
Meta induced nose bleed anyone?
You funny bastards.
I wonder what music they’ll use next year for it’s own Cannes case study?