Indie specialist health agency Orchard most awarded agency at the 2017 Prime Awards
Independent specialist health agency Orchard has picked up two awards and a highly commended at the Prime Awards, the Effies of pharmaceutical marketing.
The agency led the charge with the most finalist nominations – four in total – and went on to become the most awarded agency of 2017.
The Prime Awards recognise sales and marketing excellence in the Australian pharmaceutical industry.
Orchard, along with Vivacity Health – the medical education agency, was awarded for Best New Product/Brand Launch for the Spread the Cure campaign, a campaign educating doctors about the launch of client MSD’s new Hepatitis C medication.
Orchard, in collaboration with the Australian Doctor Group and GSK, was also recognised for Best Integrated Campaign for travel vaccines. The campaign was designed to ensure healthcare professionals were well educated when consulting with patients travelling to high-risk areas.
Additionally, Orchard received a Highly Commended in the Innovation category for the agency’s work on the educational consumer-facing campaign for travel vaccines.
Says Wai Kwok, managing partner at Orchard: “We’re thrilled to have had such success at the PRIME Awards. The work we have been recognised for reflects how we are partnering with our pharma clients to approach different audiences with a fresh perspective using data, content and digital. It also reflects the agency’s standing in the health and pharmaceutical category.”
The award wins follow recent client wins for the business including Schwarzkopf which appointed Orchard to handle its digital requirements earlier this year.