Iris set to launch integrated campaign for adidas in lead-up to the FIFA World Cup
Next week, adidas will launch a new nationwide integrated campaign in sports stores across Australia for its 118PRO boot.
The campaign will position adidas at the forefront of football boot technology, style and comfort, owning the retail space during this key boot-selling time of the lead-up to the FIFA World Cup. The campaign aims to leverage adidas’ association with the event itself to drive the brand’s local sporting credentials.
118PRO
adidas tasked iris Sydney with creating a new identity for the adidas118PRO football boot to launch the boot into adidas own retail andwholesale retail environments.
The campaign is based on the insight that there’s one thing that allfootball codes in Australia have in common: the hard surfaces on whichthe sports are played. No matter what level you play at, all footballpitches are like concrete. But with its EVA wedge, adiPRENE heel, andTRAXION sole, the 118PRO has been designed to protect and support thefoot in these conditions.
Credits
Creative Team: Tom Hoskins and Jon Kelly
Designer: Ronald Acevedo
Photographer: Billy Plummer, Getty
Retoucher: Cream
Account Team: Katie Jenks and Douglas Harakal
9 Comments
Jeeeeesus!
Such a m-o-o-o-over and shaker!!
Well done.
I like it! But then again I’m as ard as nails meself.
Gotta love award season. They’re all at at it.
Very nice all the same. Great work.
Great. Nailed the insight, the advertising doesn’t get in the way of the idea.
Well done Tommy and Mr Plummer. Nice combination.
World class. Simple. Simple. Simple.
“Lead up to the FIFA World Cup”…”Rugby field”…Am i missing something?
Love the scoreboard:
Australia 0 New Zealand 0
Yup, that’ll be the score.
Nice work Tomwah and The Bill!
Great concepts – Just a point to note – the photography credit should be Plummer/Kennedy (Michael Kennedy Photography in collaboration with Billy Plummer).