Jayco encourages Australians to embrace the RV life in newly launched TV campaign via Gen C
Video content agency, Gen C, has proved that it can be all upside for big brands using smaller, more nimble content agencies. This has been demonstrated in Gen C’s latest project – Jayco’s newly launched campaign produced from concept to despatch by Gen C.
Five locations across Victoria, over three shoot days, with five caravans, two drone operators, and a 17-person crew with no excess runners to fetch crew coffee orders.
Says Jack White, director and founder, Gen C: “Everyone who works on our projects serves a purpose. Every cent spent is put towards the end product.”
The campaign even features an original composition co 
produced and written by Gen C and Terry Mann, and inspired by Jayco’s heritage campaigns of the 1990’s.
The campaign has launched nationally and is testament to Gen C’s modern approach to filmmaking, which 
champions collaboration and cuts down many of the inefficiencies that the big advertising agencies are renowned for.
According to Jayco marketing director Chris Blunden, working with Gen C was a collaborative and efficient process, without compromising the craft or quality of the finished product.
Says Blunden: “We could not have been more pleased with the professionalism and creativity of the team. Gen C is both highly knowledgeable and well skilled in all aspects of production. Right from the initial pitch, it was clear they would be able to deliver our company a great campaign.”
For more work from Gen C, visit www.gencgroup.com.au or contact info@gencgroup.com.au.
Client: Jayco Australia
Marketing Director: Chris Blunden
Marketing Coordinator: Lauren Bacon
Marketing: Kristie Pritchard
Creative Agency/Production company: Gen C
Director: Jack White
Executive Producer: Nicholas Cox
DOP: Max Walter
Editor: Chris Axiaq
Colour Grade: Nicholas Howler
Producers: Zac Fuller & Gianna Mazzeo
Music: Terry Mann
14 Comments
Great pics. Great song. love it.
I vomited in my mouth a little
we are better than this.
“no excess runners to fetch crew coffee orders”
The whole thing is equal parts arrogant and inefficient.
Love this track!! Beautifully shot as well.
Advertising has lost its way… add the word ‘content’ to anything and we are all meant to celebrate how ‘nimble’ it is? Really.
Dull and cheap sentimentality.
would’ve been good to play within the ‘make memories’ space. track’s too upbeat retail for a big purchase, it doesn’t connect emotionally… does the ad make you want to buy a $20K trailer?… sadly no.
dreadful insight and appalling song.
there is not an ounce of substance in this shite
sack everyone
nice pictures? it’s every content shot repeated over and over again
As far as montages go it’s very well done – I didn’t know about the song initially but it’s slowly sticking!
Catchy little jingle. Think it will stick.
Nice to see a heritage Aussie brand brought to life again.
I really like the song, jingles are usually cheesy but this one has a really nice sentiment
can the client and nimble content crew stop commenting….
Jack Shite, Chris Blunder and the 17 people who slung this bland, beige tripe together, deserve each other. Another reason to hate caravans and motorhomes!
It’s like Vance Joy without the joy.