Johnnie Walker launches new ‘Where Flavour is King’ TV commercial via Leo Burnett Sydney
Johnnie Walker has released their new campaign entitled ‘Where Flavour is King’ which includes a 60 sec TVC via Leo Burnett Sydney.
Leo Burnett Sydney
Chief Creative Officer: Andy DiLallo
Creative Director: Vince Lagana
Creative Director: Grant McAloon
Client Services Director: Peter Bosilkovski
Account Director: Claire Kesby-Smith
Agency TV Producer: Rita Gagliardi
Production Company: EXIT Films
Director: Mark Molloy
Producer: Alice Grant
VFX and Post Production: Alt.vfx, Brisbane.
VFX Supervisor: Colin Renshaw
VFX Producers: Lily Crowley & Marnie Ellis
VFX team : Rowan Cassidy, Brendan Savage, Sarah Collier, Chris Conception,
Richard Pritchard, Nick Angus, Andrew Palmer, Matthew Chance, Carlo Managhan, Urs Furrer
Grade: Andrew Clarkson, Method Studios
Editor: Peter Sciberras, Method Studios
Music Composer: Ramesh Sathiah, Song Zu
Sound Engineer: Simon Kane, Song Zu
Music/Sound Producers: Larissa Coupe and Lindy Lewis
Line Production Company: Unit Sofa
Line Company Producer: Nikola Mohita
31 Comments
pretty cool and moody.. stands apart for most of the stuff on air i reckon.
I’d never touch Johnnie, prefer my single-malts but this really sums up the whole experience. Brilliantly done.
Saw this on air with the family last night. Brought gales of laughter. What utter tosh.
Stellar work Alt.vfx . without your skills as artists the vision for the commercial could not of materialized.
Stunning stuff. Felt like a movie trailer. A movie trailer for my tongue.
Hey Leos, Begbie wants a word out back. He doesn’t look too happy
Expensively shot drunken ramblings.
Hmmmm, I’m with “Unintended Fun” on this one.
It was so overblown that by about the 40-second-mark I realised it was a parody and I was waiting for the hilarious pay-off. By the 42-second mark I realised, no, ain’t going to happen because Johnnie Walker doing parodies would be off-brand. By the 45-second mark I was wondering whether this bloke had attended the Christian Bale School Of Batmumbling. By the 60-second mark, I really had no desire to watch this again.
Bit like the ancient Guinness spots with Rutger Hauer, but then those were funny. Why so serious, and as you have to be serious because of the brand, why so bland?
http://www.youtube.com/watch?v=iTY5EKN6bzM
A lot of words are spoken but unfortunately I couldn’t understand any of them.
This is another expensive, pretentious and overblown TVC from Leo’s who obviously really love to spend their clients’ money.
I thought a UK agency made this?
http://popsop.com/58383
I too saw this the other night and i have to say, I really liked it. The opening line and images kept me intrigued. The talent is brilliant. The visuals are stunning. The VO sounded like old poetry which even though I didn’t fully understand at times I bought into it and it made sense at the end. The only thing I would say is the ad feels better suited for black label, not red. Very nice.
It’s cool..
Great work. Love the shot of the Johnny Walker guy at the end.
What a load of drivel. Rambling like a man who’s had too much scotch.
Well done Leo’s. Good to see beautiful, smart, sophisticated work. Something you don’t see much of these days.
Not all alcohol ads need to be funny with cheap gags. Unfortunately that’s the aussie mentality though.
Oh dear. A copywriter trying to write like Shakespeare. I’m blushing to the roots of my hair for you.
Serious is fine.
It’s absolutely true that not all alcohol ads need to be funny with cheap gags. In fact Johnnie Walker as a brand has proved that, and has done beautiful, smart, sophisticated work before.
It’s just that this isn’t an example of it.
I’m only saying this because too many good ads get shit-canned on here.
This is a winner. In terms of craft, sound production and art direction, absolute winner.
The brief is a tough one – bring to life the sensory experience of Johnnie Walker. It’s a wank-brief anyone who’s worked on ‘premium’ alcohol would have had, and the idea probably couldn’t stray much further away from that. But they crafted the shit out of it, and crafted it well.
And to be honest, I probably prefer it to the ‘funny’ bundy ads that have come from there. But that’s me. I like my beer cold and my pies hot.
Forget the snarks lads, this is well done.
saw it on tele. stood out and better than most of the crap. its sophisticated with great production values, nice work.
Beautifully produced impenetrable claptrap.
r u serious?
this is farkn awesome work
any1 who says diff is a junior working on a harvey norman xmas catalog
sukmidk
It’s like someone couldn’t wait for Game of Thrones to return, so he made this ad to quench his thirst.
No idea what it means.
Mubble mubble… pretty picture… Mubble mubble.
The sound is epic though – so top marks Song Zu.
This is nicely done, written, art directed, shot etc.
BUT It takes itself way too seriously. Granted humour is not part of the brand DNA, but the Keep Walking spot (why did they drop this line btw?) with Begbie was done with wit and charm.
This feels a bit too self important, it doesn’t really make me like the brand, or want to be seen ordering one.
One blend to rule them all and in the dark commercial bind them.
@4.09
Cowards die many times before their deaths; the valiant never taste of death but once …
bravo dear copywriter …
Perhaps Johnnie Walker are going to be an product partner for Game of Thrones season 3.
Where Mad Men had the Heinekein episode, GoT is going to have The Night’s Watch all drinking Johnnie Walker whilst the evil White Walkers gather outside…
whatever happened to the old spice guy meets don draper guy guy?
Couldnt understand a word. Needs subtitles. Is it supposed to be a poem?
Hi , just after an enquiry, does anyone know of an advertising campaign on gumtree. Johnnie Walker add to have advertising put on your car for 1-3months and be paid for it, does anyone know if it is real. Thanks, Rick.