JWT Melbourne scores two Nominations at D&AD in Mobile Marketing category for Melbourne Writers’ Festival Wi-Fiction campaign

JWT Melbourne has scored two out of only six Nominations awarded in the Mobile Marketing category at D&AD for the Melbourne Writers’ Festival ‘Wi-Fiction’ campaign.

The campaign was Nominated in the Writing for Mobile category as well as the Mobile Campaign & Mobile Advertising category.

Colenso BBDO, Auckland scored one of the only two entries accepted In-Book in the Mobile Marketing category for the Westpac ‘Impulse Saver’ concept.

In the Photography category, Sydney based Pool’s self promo ‘Blow Up’ work was one of only 10 entries accepted In-Book, and there was only one Nomination, to DDB London for Harvey Nichols ‘Daylight Robbery’.

In the Writing for Design category there was only on Nomination – to Pentagram, London for Pentagram ‘Holiday Card’ – and only four In-Book, one going to Interbrand, Sydney for Steve Bland ‘The Great Blandini’.

In the Typography category, there were only two Nominations and nine In-Book, one of which went to Aussie expat Steve Back, CCO at Ogilvy Singapore, for his own Steve Back logo; and in the Packaging category there were four Nominations and 12 In-Book, one of which was awarded to Australia’s The Collective for its work for De Bortoli’s Este brand.

Those Nominated so far – more Noms and In-Book of other categories will be released tomorrow and Thursday  – will have to wait until Thursday evening to see if they go one to win a coveted Yellow Pencil.