Kentaro Kimura’s One Show Pick of the Day is BK’s ‘Scary Clown Night’ via LOLA MullenLowe
Judging of The One Show and ADC 97th Annual Awards is currently underway in Punta Cana, Dominican Republic. Each day, they are posting a brief “Pick of the Day” video interview with a One Show or ADC Annual Awards jury member, where they tell us about one piece of work that really impressed them.
No clowning around: Kentaro Kimura, co-CEO, executive creative director at Tokyo’s Hakuhodo and One Show 2018 Cross-Platform jury member, really loves “Scary Clown Night”, Burger King’s grease-painted efforts to troll the Golden Arches, created by LOLA MullenLowe, Only 925 and Vision Media of Madrid and Weber Shandwick of London.
“It was a very clever way to make the symbol of the rival brand rush to Burger King! Wow!”