KFC ‘says it with chicken’ in latest spots for its new Bacon + Cheese Burger via Ogilvy Sydney
Ogilvy Sydney’s latest instalment to the KFC “say it with chicken” campaign launched this week with the 30sec TVC running for four weeks.
Targeting young blokes who don’t quite know how to say sorry to their mates, the tongue- in-cheek creative showcases more opportunities to ‘say it with chicken’, this time with KFC’s new Bacon and Cheese Burger.
Agency: Ogilvy, Sydney
Executive Creative Director: Brett Howlett
Group Creative Director: Michael Raso
Senior Copywriter: Dom McCormack
Senior Art Director: Liam Hillier
Planner: Pippa Kulmar
Producer: Gabe Hammond
Production Company: One20
Producer: Josh Jenkins
Director: Dean Blumberg
Account Management: Scott Chalcraft, Sarah Cowan, Alison Fowler, Sam Beckerleg
Media Agency: Mediacom
KFC: Helen Tang and Eva Tran
16 Comments
Nice strategy. Nice work.
Nice strategy. Nice work.
I hate these spots like paedophilia
The Pilates ad is sexist crap. Hate it. Brand awareness? Yeah, right. It makes me remember KFC all right … and remember not to buy it.
A campaign idea with legs. Think Mother’s Day, Valentines Day etc etc. Unfortunately any scene associating KFC with hospital admission is a bit too close to the bone. Pun intended.
They’re great. Good to see them get KFC to do some funny ads targeting blokes.
The funniest part of these commercials is that you’ll all put them on your reels.
Reminds me of Saatchi’s Beer Economy ads … but the poor man’s version.
What and who is One20 ?
I really liked them when I saw them.
Haters are always gonna hate. Fuck em.
Can somebody from Ogilvy explain why they imported a director for this? I’m presuming One20 is an in house production co?
I’m surprised some of the people commenting on this site are able to watch any ads at all – their heads are so far up their arses…
Good spots – the target will like them.
What and who is One20 ?
What a cheap sexist tacky ad , it makes KFC seem cheap… What a joke !!
I find the Bacon + Cheese Burger advertisement using the poor guy in the bed who cannot eat the burger without help offensive. I care for people who cannot feed themselves, no thought given to people who are disabled with illnesses like motor neurone disease and the like.
Mate, I love KFC but that Pilates ad is shit! I’m a bloke but that’s offensive for women.