Kia Cerato creates first live stunt in its ‘never an uncomfortable moment’ campaign via Innocean
May 22 2013, 3:24 pm | | 26 Comments
CB Exclusive – Kia Australia and Innocean have taken their Cerato ‘never an uncomfortable moment’ theme and created the campaign’s first live stunt.
The stunt took place in front of 30,000 footy fans at the recent Essendon vs Greater Western Sydney AFL match. This follows on from the earlier TVC launch on April 29.
26 Comments
very nice
Disgustingly Brilliant!
great work guys! hilarious
snot is funny, I’d pick it for sure
What’s funnier is you got Paul Middleditch to do a cameo next to the picker!
An actor picks his nose.
Someone call Cannes.
Gold!
I was at Etihad stadium when this went down during half time, amazing.
It must have taken a serious amount of organising.
Well done!
Great stunt Matt.
So it’s an actor picking his nose… isn’t this clearly staged? I am not sure how this is clever.
This went down live? hahahhaahaa the nosepicker is gold.
Nice one!
Stop posting about your own work ffs.
This went nuts at half time. The crowd completely lost it!
something nice
Great stunt. Love it.
Almost as uncomfortable as how the Bombers would have been feeling at halftime.
Look, no car feature.
Shows a great platform can be effective everywhere.
Nice work
Like this, stunt on a large scale that gets your brand a bit of love from 30,000 people.
tick
Snot bad. Snot good either.
unexpected. nice.
Televised treasure hunt. decent.
Sure it caused a stir…what did it say about the brand?
BOG, Kia!
What it says about this brand is that a) you’ve got a sense of humour b) you’re likeable c) people want to be associated with that.
What it says about the brand is a) they have no insight and b) innocean uses youtube bots to generate popularity. Go read the comments on the youtube page if you don’t believe me