Kraft Heinz appoints Cummins&Partners as new creative agency following an extensive pitch
Kraft Heinz has today confirmed the appointment of Cummins&Partners as its new creative agency after an extensive pitch process.
They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle.
A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made the decision to appoint Cummins&Partners as our creative agency partner. This is the final piece in the puzzle for us, in relation to agency appointments and it comes at an exciting and pivotal time for the Kraft Heinz business. With the plans that our business has in place and the portfolio of iconic local brands and products that we have, we have no doubt that we are in a very strong position to create powerful ideas together with the C&P team’.
Says Sean Cummins, CCO, Cummins&Partners: “There are some brands that are steeped in our lives. That give us experiences and memories. To have an opportunity to take up the baton across this amazing portfolio is why we do what we do.”
Chris Jeffares, CEO, Cummins&Partners: “Kraft Heinz is one of the most dynamic global CPG companies, with a new energy and mindset around growth and innovation. The new ownership of the Kraft brands portfolio sets the stage for exciting period in their history. The team did an amazing job and are thrilled.”
7 Comments
The Kraft Heinz stink is still left in most boardrooms around Melbourne – they didn’t miss too many on their whirlwind tour (not sure I’d call it a pitch!!)
They did however ask many agencies to take part in the disgusting E-Auction process which turned out to be an exercise in driving the price down. We all need to value our work a little more than this client clearly does. Best of luck C&P I hope you get something out of them.
A Kraft Heinz spokesperson said: “After an exhaustive search involving an auction to see who would bend over the furthest, we have made the decision to go with the cheapest option as we wouldn’t know a good idea if someone farted it out with their beans.”
That’s genuinely funny.
Sore losers. None of the comments above wouldn’t exist had they won. Bravo C&P. They are on a roll.
Sorry Wow,
The ohter guys are perhaps not sore losers, maybe they just have first hand experience.
Some clients richly deserve their reputations for either creative illiteracy, being uncivil and impossible to deal with or cutting agency margins to the point where you wonder why anyone would bother.
Why is anyone surprised that a client would want to get as much bang for their buck as they can? If you don’t like it; stop having a cry, graciously decline their business and move on. Perhaps practice a bit of mindfulness?