Lavender restructures and bolsters creative and UX team following hire of ECD Marco Eychenne

Lavender is restructuring and bolstering its creative and UX team following the hire of executive creative director, Marco Eychenne.

New additions to the creative department include: Karl Reynolds, digital creative director, (formerly Deepend); Yuji Sekiya, digital art director/interactive designer and illustrator, (formerly of The Hallway); Danielle White (copywriter) and Jérome Gaslain (art director) from TBWA/MAL; Etienne Ancelet – video editor/content creator, (from BCM); Tony Wall – senior UX designer, (from the White Agency).

Says Eychenne: “We all know that technology has transformed the way we live and consume. It’s also changed the traditional agency structure, and the new landscape requires digitally savvy, creative minds. For this reason, I feel privileged to put a team of talented people together for Lavender.

“I admire the diversity of skills and experiences of Karl, Danielle, Jerome, Etienne, Yuji and Tony. They are all open-minded people whose skills complement each other. To me, collaboration is key to bringing great things to life.

“In our new structure Karl Reynolds will be our digital creative director. I worked with Karl at Whybin/TBWA/Tequila on multiple award winning campaigns. He’s a great team player who’s enthusiastic and strategic in his thinking. We’re going to have fun in the process of taking the agency to new levels, the data and the strategy smarts we hold are helping us build a very successful agency structure that’s more integrated than ever before.”

(Pictured: top row – Marco Eychenne, Yuji Sekiya, Karl Reynolds and Tony Wall; middle row – Jérome Gaslain; bottom row: Etienne Ancelet and Danielle White)

(Illustration by Jo Ley – The Drawing Book).