Leo Burnett Sydney + Melbourne score 2 Pencils each on day one of D&AD judging in London
Leo Burnett Sydney and Leo Burnett Melbourne have won two Pencils apiece after the first day of D&AD judging in the press, radio and writing for design categories, held at The Old Truman Brewery in east London.
Leo Burnett Melbourne has scored two Pencils in the Radio category with Foreign Objects (Cane Toad) for Honda Australia; while Leo Burnett Sydney has won two Pencils in the Print category for WWF (for Campaign and for the individual ‘Shark’ execution).
The Commercial Insurance campaign co-authored and directed by Eardrum Sydney for Impact BBDO, has won 2 D&AD Pencils in the Craft and Campaign Radio categories.
The campaign entitled ‘Your Destiny’ was also ranked No1 & No2 most awarded radio commercials in the world, according to The Big Won 2014 rankings.
The UK is leading the country pack, with 11 Pencils followed by Brazil and South Africa with six Pencils apiece. New Zealand has scored five pencils, followed by the US and Australia with four Pencils each.
The D&AD Awards will be held in London on May 21 where the colour of each D&AD Pencil will be revealed.
11 Comments
print for wwf that runs once. awesome.
Leo Burnett Sydney have done literally nothing of substance since Earth Hour.
If that S Drive thing gets up at D&AD I’ll be truly disappointed..
You should all know by now that Leo Burnett are the biggest award whores in the industry.
Brilliant work Leo Burnett, well deserver. Ignore the Trolls!
We just might be. We get a lot of dicks trying to fuck with us.
Awards come as a result of great work. It’s like saying Daniel Day-Lewis is an Oscar whore.
Great to see Australian agencies representing on day one.
Sad to see the douche bags on here.
Oh please! If you’re going to use the Oscars and Daniel Day-Lewis analogies, do it with intelligence.
Daniel Day-Lewis is very selective and doesn’t accept every script that’s handed to him in the hope that one will pick up an award.
Leo Burnett enter every award under the sun and go out of their way to make one-off print ads to win awards. Stop deluding yourself and please don’t compare them to Daniel Day-Lewis. Polar opposites in regards to integrity.
Ummm, Daniel Day-Lewis stars in real features that are produced for an audience at the box office.
He DOES NOT make great looking trailers that nobody ever saw or bought a ticket to see.
Be honest with yourself. The victory feels pretty hollow, doesn’t it?
If by no one you me 1,613,698 million with an additional 14,236 shares then I guess you’re right no one saw this. Plus all those who picked up Time magazines.
http://imgur.com/gallery/tQVCC