Lion’s Corona Extra brand launches ‘Somewhere Else’ digital and print campaign via MC Creative
It’s not here. It’s not there. It’s not even in between. It’s Someplace Else and it’s the new short film directed by Riley Blakeway celebrating the subcultures that sit hand in hand with the Corona Extra lifestyle, created by MC Creative – which has offices in Sydney, LA and New York – for Lion Beer, Spirits & Wine Australia.
Someplace Else is a collective of free wheelin’ fun lovin’ and talented individuals – surfers Ozzie Wright and Dylan Graves, musician Hanni El Khatib, skateboarder Andrew Brophy, and artists Jeff Canham and Rose Ashton – pulled together by Corona Extra for a bus trip down the forgotten back roads of the Mexican coast. Their mission is to find the common threads that bind creative souls, and to share a few Coronas along the way.
Says El Khatib: “It’s very rare that you get a bunch of people together who don’t know each other and walk away from it super tight. The guys on this trip have been so awesome, I’d like to be on a bus trapped with these dudes all the time.” He’s so right!
“Talented humans, good vibes, fun waves, and Coronas. How wouldn’t you leave the trip inspired!” adds Graves.
The six strangers piled into a decommissioned transporter for seven days and seven nights, traveling dusty wastelands, surfing, skating, painting and jamming from dawn to dusk, meeting locals along the way, getting lost and experiencing the true heart and soul of Mexico. By trips end they had forged brilliant friendships and banked memories that would last a lifetime.
Says Lion brand director, Raniero Miccoli: “Corona has a history of creating compelling content that brings to life the Corona Extra lifestyle and Someplace Else is the latest instalment in this journey – it is about telling great stories from those that Corona drinkers admire and transporting the audience to where they would rather be.”
The 30 minute-long Someplace Else film is supported by strategic print and digital placements.
Client
Lion Beer, Spirits & Wine Australia
Creative Agency
MC Creative
Account Director
Kieran Burke
Director
Riley Blakeway
Producer
Sally Quade
DOP
Brett Brown
Stills Photographer
Chris Searl
1st AC
Oliver Black
Underwater DOP
Alejandro Berger
Line Producer
Raul Chapa @ Green Is Good
Production Assistant
Fernanda Igartua
Grade & Online
Method
Sound Mix
Milon Williams @ Rachana Music
Title Animation
Where There’s Smoke
Titles
Jeff Canham
6 Comments
Shit yes Riley and Sally!
Rather be on a bus a driven by Ken Kesey, painted by without commercialism by Peter Max and filmed by Albie Falzon…true spirit of adventure…not just a Sunday drive!
And what was the role of the single woman on board?
Should have been here yesteryear!
Thought the whole point of pretty pictures from somewhere nice, was to set up the line ‘from where you’d rather be’?
That has always been the idea bit that made me like Corona. It always worked on me when I saw one of these films or ads – because I’d always think, yep I’d rather be there drinking that beer.
Without the line it’s just some pictures.
Much to do about nothing.
pure rubbish
Hi, love the advert campaign; “Somewhere else”! Any chance of obtaining a couple of prints???
Gracias, Carola