Lucky Lotteries translates meows into success in newly launched campaign via GPY&R Brisbane

GPY&R Brisbane and Lucky Lotteries from Tatts Group Lotteries have joined forces to give cat lovers the chance to win a real working cat translator, dubbed the Lucky Translator, as part of their latest campaign.

Leveraging Lucky the Cat himself, GPY&R Brisbane tapped into the 3.3 million pet owners across Australia, who were invited to create and submit their very own cat meme to the website www.LuckyTranslator.com.au for the chance to win.

The Lucky Translator is an electronic device triggered by combinations of frequency, volume and duration of a cat’s sound. When switched on, it uses a microphone to listen to ambient sounds and plays back one of eight pre-recorded “translations”.

Kirsten Read, senior brand manager, Lucky Lotteries said the Lucky Translator promotion received more than 3,500 entrants from around Australia throughout the campaign.

Says Read: “We approached GPY&R Brisbane as we wanted something different with our unique Lucky Lotteries brand. When we were presented with the Lucky Translator we knew that we were onto a winner.

“We’ve had an overwhelming response from cat lovers wanting to get their hands on their very own Lucky Translator, allowing us to reach feline friendly Australians from all walks of life.”

A suite of videos featuring cats going about their daily lives were created by GPY&R Brisbane to demonstrate what they could be thinking, all thanks to the Lucky Lotteries Lucky Translator.

Lucky Lotteries also engaged influencers with famous cats to trial the Lucky Translator for themselves with the likes of The Bachelor’s Lana Jeavons-Fellows and her cat Henri getting involved.

Client: Tatts Group Lotteries