Mainland Butter: a simple pleasure
July 13 2010, 9:21 am | | 19 Comments
Twospots for Mainland Butter from Colenso BBDO Auckland, featuring thesimple pleasures of butter with toast and the potato. Directed byFelicity Morgan-Rhind via Prodigy Films.
19 Comments
I guess they never saw the Lurpak spots…
http://www.youtube.com/watch?v=0g0_4f3NnJA
Ouch, lurpak spot does look very similar… awkward
I like both the Mainland spots. Watched the Lurpak ad and don’t think its that similar.
I have 3 words for you 10:50: “Dante’s Peak” and “Volcano”
9:39 – 1
10:50 – 0
Love them. Congratulations guys. I think they’re a really nice take on something that could have been quite predictable.
You know what, i actually like these.
Sweet. Nice.
Who gives a fuck about Lurpak? Who’s ever even heard of it?
To the person who searched ‘potato butter respect’ on youtube to try to bring these ads down – i feel sad for you.
I would like to gently pour some warm butter on your nipples to try to soothe your cold, dark, black heart. You funny bitter old thing you.
12.00 Who is Lurpak???? I take it you have never travelled out of this country am I right?
12:00 agree 100%. Too many boring hacks pissing on good work.
Well done, Colenso crew. Lovely work.
I think the similarity with Lurpak is somewhat undeniable, that said, I prefer the Mainland spots. Simpler and more engaging I’d say.
It’s a rip off. No respect due. Particularly given how international the creative leadership are at Colenso.
Damn. Like them so it’s a shame about the Lurpak ad.
It’s awkwardly close and some of the dialogue is even the same
But 9 times out of 10 these things are a co-incidence and why would an agency as good as BBDO Colenso need to copy something anyway.
BTW the way Lurpak is everywhere guys. Get out to the Supermarket more.
Not sure about the old Swiss Army knife visual though…
These aren’t that much like the Lurpak ones. If that one for the hotel chain that completely ripped off Drumstick is getting away with it, then give these a break.
I just want to know why so many ads in NZ use English accent VOs all the time?
It’s fucking annoying.
I don’t think these even make sense.
Why do I need to show gratitude for potatoes not having handlebars.
They’d still taste good.
Much prefer the classic Lurpak ads.
Much prefer Lurpak butter too.
what a shit idea
all that money
such a shit outcome
my yr 12 media class could have produced something better/more entertaining.
@2:04
Have you heard the New Zealand accent recently?
Butter: A simple pleasure?
Yes, I think Last Tango in Paris confirmed that.
I love potatoes.